Exam 18: Ethics and Socially Responsible Marketing

Presto Clockworks Inc.has received a customer complaint regarding the inappropriate sales tactics of one of its sales representatives.The company's code of ethics distinctly states that sales personnel are to refrain from such selling practices.In this scenario, the manager of Presto Clockworks should:

Which of the following is an example of individual consumer issue?

Corporate social responsibility means firms are committing time and resources to projects in the community that:

Keith Inc., a multinational firm, has extensive business operations in less developed countries.In one such country, Keith recently introduced a policy wherein it will donate 2 percent of its net profit to educational institutions with poor infrastructure.However, Keith was imposed a fine of $60,000 for violating the fair wage standards in the same country.Which of the following best exemplifies Keith's activity?

When a firm decides to integrate ethical decision making into its strategic planning process, which of the following questions would most likely be asked at the implementation phase?

Research has shown that the firms that respond in the first few hours of a crisis with an organized plan and with compassion for those affected are more likely to:

The process of creating a strong ethical business climate begins with employee acceptance.

Charles's company, which is facing an ethical issue, has identified the stakeholders, listened to their concerns, and gathered available data to deal with the issue.Which of the following is the next step to be undertaken by the company?

An audit conducted at Jason University revealed wasteful spending of $8,590 on hotel rents, banquets, and dining at luxury hotels.Following this, the university president was fired and fewer government contributions were made to many of the school's funds.Staff members who were disturbed by this crisis chose to leave the university.This example illustrates:

Crystal Inc., a manufacturer of cosmetics, ensures that all its products are free of any sort of allergens.The company is fulfilling its corporate social responsibility toward:

In the context of strategic marketing planning process, the evaluation of how each potentially ethical issue raised in the planning process has been addressed by the firm occurs in the phase of:

Which of the following should be of paramount importance to marketers?

The use of sweatshop labour is an issue most closely associated with:

Molloy Inc.has an exclusive internal research department that supports its ethical commitment to offer healthy food products.The company also encourages its employees to donate to various charities.Given this information, which of the following is being best exemplified by Molloy's activities?

Apart from implementing socially responsible programs, which of the following is the primary requirement for a firm to fulfill corporate social responsibility?

In which of the following steps of ethical decision making does a firm decide who the individuals and groups are that have an interest in the outcome of a decision?

Being a socially responsible corporation implies that the firm is committing its time and resources to projects in the community which may not directly relate to generating profit.

Kingston Inc., a garment manufacturing company, has manufacturing units located in several economically backward countries.Its objective is to take advantage of the lower production and labour costs in these countries.In this scenario, there is a legitimate ethical concern about the company's:

To avoid ethical dilemmas, the long-term goals of a firm should be aligned with the short-term goals of each individual within the firm.

Which of the following statement is NOT true about ethical issues associated with marketing decisions?