Question 1

Marketers of a firm can introduce ethics at the beginning of the planning process by simply including them in the evaluation criteria.

Accepted Answer

A) True 
 B)False

Question 2

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals? Provide examples to support your answer.

Accepted Answer

Unlike other business functions, such as

Question 3

The Canadian Marketing Association's Code of Ethics is designed mainly to:

Accepted Answer

A) promote marketing in Canada and overseas. 
B) establish and maintain standards for the conduct of marketing. 
C) catch deceptive marketers and inform the public of them. 
D) establish legal procedures relating to deceptive marketing. 
E) establish an association for marketers to share their experiences. 
A) promote marketing in Canada and overseas. 
B) establish and maintain standards for the conduct of marketing. 
C) catch deceptive marketers and inform the public of them. 
D) establish legal procedures relating to deceptive marketing. 
E) establish an association for marketers to share their experiences.

Question 4

Who are the key stakeholders in a firm?

Accepted Answer

The key stakeholders in a firm are its e

Question 5

DrinkUp Beverages Inc.was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.In this scenario, DrinkUp's ethical error was the failure to consider whether it:

Accepted Answer

A) wanted to include its commitment to ethics in its mission statement. 
B) should relocate its production to another country. 
C) targeted the appropriate market segment. 
D) priced the product at affordable rates. 
E) was prepared to support the development of an ethical climate. 
A) wanted to include its commitment to ethics in its mission statement. 
B) should relocate its production to another country. 
C) targeted the appropriate market segment. 
D) priced the product at affordable rates. 
E) was prepared to support the development of an ethical climate.

Question 6

Celebrities stopped endorsing BodyShine Inc.'s products because the products were being manufactured using child labour in poor working conditions.The management at BodyShine needs to address whether it:

Accepted Answer

A) should modify its systems used in the control phase according to changes in the external environment. 
B) needs to adopt suitable marketing strategies for its target segment. 
C) is willing to treat its employees with dignity and respect. 
D) must allocate resources to the existing market or to more important social needs. 
E) needs to include ethical precepts for shaping the organization in its mission statement. 
A) should modify its systems used in the control phase according to changes in the external environment. 
B) needs to adopt suitable marketing strategies for its target segment. 
C) is willing to treat its employees with dignity and respect. 
D) must allocate resources to the existing market or to more important social needs. 
E) needs to include ethical precepts for shaping the organization in its mission statement.

Question 7

The mission statement of Wingster Inc., a manufacturer of paper, cards, and stationery, begins by saying, "We make our products skillfully. Please use them thoughtfully." The statement further mentions that the company is environmentally conscious, dedicated to employee growth and development, and follows ethical sales practices.
-Which of the following parts of the company's mission statement closely ties with its effort to ensure that its workers are treated fairly?

Accepted Answer

A) "We make our products skilfully." 
B) "We are environmentally conscious." 
C) "We are dedicated to employee development." 
D) "Please use our products thoughtfully." 
E) "We follow ethical sales practices." 
A) "We make our products skilfully." 
B) "We are environmentally conscious." 
C) "We are dedicated to employee development." 
D) "Please use our products thoughtfully." 
E) "We follow ethical sales practices."

Question 8

To create an ethical climate in a workplace, what must occur after employees understand the company's values?

Accepted Answer

A) Conducting an ethical retreat seminar 
B) Establishing a contractual system 
C) Identifying the issues 
D) Developing explicit rules for transactions 
E) Establishing a system of control 
A) Conducting an ethical retreat seminar 
B) Establishing a contractual system 
C) Identifying the issues 
D) Developing explicit rules for transactions 
E) Establishing a system of control

Question 9

Which of the following is the first step in the process of creating a strong ethical climate within a marketing firm?

Accepted Answer

A) Conducting an ethical retreat seminar 
B) Establishing a contractual system 
C) Having a set of values that guides decision making 
D) Developing explicit rules for transactions 
E) Establishing a system of control 
A) Conducting an ethical retreat seminar 
B) Establishing a contractual system 
C) Having a set of values that guides decision making 
D) Developing explicit rules for transactions 
E) Establishing a system of control

Question 10

According to the Conference Board of Canada, which of the following is regarded as the business issue of the 21stcentury?

Accepted Answer

A) Sustainable supply chain 
B) Personal ethics 
C) Consumerism 
D) Corporate social responsibility 
E) Locational privacy 
A) Sustainable supply chain 
B) Personal ethics 
C) Consumerism 
D) Corporate social responsibility 
E) Locational privacy

Question 11

Platonic Inc., a wedding consultant, has decided to integrate ethical decision making into its strategic planning process.
-In the planning phase, Platonic Inc.must consider whether:

Accepted Answer

A) the firm's activities have a negative impact on any stakeholder group. 
B) the firm is prepared to support the development of an ethical climate. 
C) the firm's products are priced fairly. 
D) the firm is prepared in the event of an ethical lapse. 
E) the firm's choice of target market is appropriate. 
A) the firm's activities have a negative impact on any stakeholder group. 
B) the firm is prepared to support the development of an ethical climate. 
C) the firm's products are priced fairly. 
D) the firm is prepared in the event of an ethical lapse. 
E) the firm's choice of target market is appropriate.

Question 12

Which of the following is true about companies being socially responsible?

Accepted Answer

A) Firms with a large number of employees tend to be more socially responsible. 
B) Being socially responsible is generally considered to be a stated rule of corporate ethical behaviour. 
C) Actions undertaken by firms that are perceived as socially responsible are always viewed as ethical. 
D) The number of consumers wanting to purchase products from socially responsible companies is decreasing. 
E) Companies earn both tangible and intangible benefits for acting in a socially desirable manner. 
A) Firms with a large number of employees tend to be more socially responsible. 
B) Being socially responsible is generally considered to be a stated rule of corporate ethical behaviour. 
C) Actions undertaken by firms that are perceived as socially responsible are always viewed as ethical. 
D) The number of consumers wanting to purchase products from socially responsible companies is decreasing. 
E) Companies earn both tangible and intangible benefits for acting in a socially desirable manner.

Question 13

Firms with strong ethical climates tend to:

Accepted Answer

A) make greater utilization of business development consultants than their competitors. 
B) offer more goods and services than firms without strong ethical climates. 
C) be more socially responsible than firms without strong ethical climates. 
D) invest more in sales training software. 
E) make changes to their codes of ethics regularly. 
A) make greater utilization of business development consultants than their competitors. 
B) offer more goods and services than firms without strong ethical climates. 
C) be more socially responsible than firms without strong ethical climates. 
D) invest more in sales training software. 
E) make changes to their codes of ethics regularly.

Question 14

How can ethics be integrated at each stage of the strategic marketing planning process?

Accepted Answer

-Planning phase: Marketers can introduce

Question 15

Deceptive advertising and promotion of inferior products are examples of unethical practices related to:

Accepted Answer

A) environment. 
B) marketing. 
C) marketplace. 
D) finance. 
E) labour. 
A) environment. 
B) marketing. 
C) marketplace. 
D) finance. 
E) labour.

Question 16

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

Accepted Answer

A) planning. 
B) control. 
C) implementation. 
D) design. 
E) initiation. 
A) planning. 
B) control. 
C) implementation. 
D) design. 
E) initiation.

Question 17

Canadian government made tobacco companies to contribute to Canadian Cancer Society from their profit.This is an example of corporate social responsibility.

Accepted Answer

A) True 
 B)False

Question 18

In the context of strategic planning, the ethical impacts of resource allocations need to be carefully evaluated during the phase of:

Accepted Answer

A) planning. 
B) implementation. 
C) control. 
D) initiation. 
E) design. 
A) planning. 
B) implementation. 
C) control. 
D) initiation. 
E) design.

Question 19

What are the two key factors that have been driving the trend toward greater CSR in Canada?

Accepted Answer

A) Government regulations and consumer attitudes 
B) Consumerism and enhanced environmental awareness 
C) Government incentives and consumerism 
D) Environmental awareness and economic pressure 
E) Nonprofit organizations growth and consumers positive attitudes toward the socially responsible companies 
A) Government regulations and consumer attitudes 
B) Consumerism and enhanced environmental awareness 
C) Government incentives and consumerism 
D) Environmental awareness and economic pressure 
E) Nonprofit organizations growth and consumers positive attitudes toward the socially responsible companies

Question 20

In which stage of strategic planning are managers evaluated on their actions from an ethical perspective?

Accepted Answer

A) Planning 
B) Implementation 
C) Control 
D) Design 
E) Initiation 
A) Planning 
B) Implementation 
C) Control 
D) Design 
E) Initiation

Marketers of a firm can introduce ethics at the beginning of the planning process by simply including them in the evaluation criteria.

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals? Provide examples to support your answer.

The Canadian Marketing Association's Code of Ethics is designed mainly to:

Who are the key stakeholders in a firm?

DrinkUp Beverages Inc.was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.In this scenario, DrinkUp's ethical error was the failure to consider whether it:

Celebrities stopped endorsing BodyShine Inc.'s products because the products were being manufactured using child labour in poor working conditions.The management at BodyShine needs to address whether it:

To create an ethical climate in a workplace, what must occur after employees understand the company's values?

Which of the following is the first step in the process of creating a strong ethical climate within a marketing firm?

According to the Conference Board of Canada, which of the following is regarded as the business issue of the 21^stcentury?

Platonic Inc., a wedding consultant, has decided to integrate ethical decision making into its strategic planning process. -In the planning phase, Platonic Inc.must consider whether:

Which of the following is true about companies being socially responsible?

Firms with strong ethical climates tend to:

How can ethics be integrated at each stage of the strategic marketing planning process?

Deceptive advertising and promotion of inferior products are examples of unethical practices related to:

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

Canadian government made tobacco companies to contribute to Canadian Cancer Society from their profit.This is an example of corporate social responsibility.

In the context of strategic planning, the ethical impacts of resource allocations need to be carefully evaluated during the phase of:

What are the two key factors that have been driving the trend toward greater CSR in Canada?

In which stage of strategic planning are managers evaluated on their actions from an ethical perspective?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Filters

Exam 18: Ethics and Socially Responsible Marketing

Marketers of a firm can introduce ethics at the beginning of the planning process by simply including them in the evaluation criteria.

Why are marketers more likely to be singled out for criticism about unethical behaviour than other business professionals? Provide examples to support your answer.

The Canadian Marketing Association's Code of Ethics is designed mainly to:

Who are the key stakeholders in a firm?

DrinkUp Beverages Inc.was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.In this scenario, DrinkUp's ethical error was the failure to consider whether it:

Celebrities stopped endorsing BodyShine Inc.'s products because the products were being manufactured using child labour in poor working conditions.The management at BodyShine needs to address whether it:

To create an ethical climate in a workplace, what must occur after employees understand the company's values?

Which of the following is the first step in the process of creating a strong ethical climate within a marketing firm?

According to the Conference Board of Canada, which of the following is regarded as the business issue of the 21stcentury?

Platonic Inc., a wedding consultant, has decided to integrate ethical decision making into its strategic planning process. -In the planning phase, Platonic Inc.must consider whether:

Which of the following is true about companies being socially responsible?

Firms with strong ethical climates tend to:

How can ethics be integrated at each stage of the strategic marketing planning process?

Deceptive advertising and promotion of inferior products are examples of unethical practices related to:

Denny is evaluating whether his company's actions have a negative impact on any of its stakeholder groups.This evaluation of the ethical implications occurs during the phase of:

Canadian government made tobacco companies to contribute to Canadian Cancer Society from their profit.This is an example of corporate social responsibility.

In the context of strategic planning, the ethical impacts of resource allocations need to be carefully evaluated during the phase of:

What are the two key factors that have been driving the trend toward greater CSR in Canada?

In which stage of strategic planning are managers evaluated on their actions from an ethical perspective?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Consumer Behaviour

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Developing New Products

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts and Strategies: Establishing Value

Distribution Channels

Retailing and Omni-Channel Marketing

Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Global Marketing

Filters

According to the Conference Board of Canada, which of the following is regarded as the business issue of the 21^stcentury?