Exam 26: Medical Practice Marketing and Customer Service

Poorly chosen phrases that suggest poor attitudes give the patient or visitor a(n) __________ view of the facility.

Which action shows the best customer service?

__________ boxes are a great way to get patient and employee input.

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually:

Physicians should not consider college students as a viable market.

Brochures in the physician's office can substitute for medical advice.

Because the medical industry is so competitive, it is not considered unethical to advertise.

Providing __________ for all employees to distribute is a smart, inexpensive way to create awareness of the medical facility.

One of the most popular and beneficial resources available to patients is the physician's __________.

Speaking in public is many people's greatest fear.

Something that is capable of being appraised at an actual or approximate value is said to be:

Providing all employees with business cards is not a good strategy for a new practice.

A monthly e-newsletter is a great marketing idea.

Each office needs a(n) __________ statement that identifies the reason the office exists.

A word or graphic on a page that takes the viewer to another page or another Web site is called a:

A specific group of individuals to whom the marketing plan is focused is the __________ market.

Providing helpful, personal service usually impresses even the most difficult patient.

The process of using marketing and education strategies to reach and involve diverse audiences through key messages and programs is called:

External customers include the office staff.

Something toward which effort is directed is a(n) __________.