Exam 26: Medical Practice Marketing and Customer Service

Medical assistants should not be expected to provide good customer service along with their other duties.

The medical assistant must be careful not to __________ photographs and graphics on a Web site.

Providing good customer service is a(n) __________ that each employee must make in the medical facility.

Patients are __________ customers in a medical facility.

The four Ps do not include:

The expert customer service provider has a knack for making the patient feel that he or she was __________ all the time.

Health fairs offer the physician a means of reaching new patients in the community.

Most public relations strategies are expensive.

Keeping the office open later one night per week is a marketing strategy.

The process or technique of promoting, selling, and distributing a product or a service is __________.

What is generally used to keep others from altering the information on a Web site?

Patients should be treated the same way as the medical assistant would want to be treated.

The physician's __________ of the practice of medicine greatly influences the office's mission statement.

The phase of planning during which the problem or goals are reviewed is the __________ stage.

Something that is __________ is capable of being precisely identified or realized by the mind.

Free promotional ideas are rarely effective.

The employees of the office should be involved in promoting the practice because:

An artificial device that replaces a missing part of the body is called a(n) __________ device.

Who would most likely be an internal customer in the medical practice?

A URL is a Web address.