Exam 26: Medical Practice Marketing and Customer Service

The medical facility should determine the characteristics of a typical member of the target market before developing a marketing plan.

__________ should be nonadversarial and gentle so that the audience feels comfortable in making a decision.

Without __________, many businesses fail.

Most individuals speak __________ than normal when making a presentation.

Under normal circumstances, businesses exist to make a profit.

What is the final step in developing a plan?

The first step in building a Web site is to:

If the speaker does a good job, the audience will feel __________ after hearing a persuasive speech.

Physicians in college towns may want to offer __________ rates for medical services.

It is appropriate to apologize to the audience if the speaker did not have ample time to prepare a speech.

The first step in presenting an effective speech is to know the audience.

The process of using marketing and education strategies to reach and involve diverse audiences through the use of key messages and effective programs is called __________.

Color choices, __________, and fonts can enhance the look of a professional Web site.

Execution is a vital part of the planning process.

Some Web sites count the number of times they are accessed using a:

Which of the following resources might be free to the medical practice?

Placement might refer to ______ the office.

Once files have been uploaded to a Web site, the site should be __________ to make sure it looks the way it is supposed to look.

What is the first step in developing a plan?

The four Ps of marketing include promotion.