Question 1

List and highlight five visual techniques appropriate to video and commercials.

Accepted Answer

1. Lighting: Proper lighting can set the

Question 2

If you wish to effectively use the comparison technique for a TV spot:

Accepted Answer

A) it must be credible in the way claims are made. 
B) its claims need not be legally provable. 
C) it avoids answering questions viewer likely have. 
D) it should pit product or service against the least competitive manufacturer. 
E) avoid comparing user lifestyles for your brand and the competitor's brand. 
A) it must be credible in the way claims are made. 
B) its claims need not be legally provable. 
C) it avoids answering questions viewer likely have. 
D) it should pit product or service against the least competitive manufacturer. 
E) avoid comparing user lifestyles for your brand and the competitor's brand.

Question 3

Which of the following is one of the chief ways agencies and advertisers can control the cost of commercial production, according to your text?

Accepted Answer

A) using amateur talent 
B) careful planning 
C) using stock footage 
D) avoiding working on holidays and weekends 
E) using nonunion labor 
A) using amateur talent 
B) careful planning 
C) using stock footage 
D) avoiding working on holidays and weekends 
E) using nonunion labor

Question 4

Average view rates of various types of video ads, according to research, are:

Accepted Answer

A) 15 to 25 percent. 
B) 35 to 50 percent. 
C) 50 to 60 percent. 
D) 50 to 75 percent. 
E) 60 to 70 percent. 
A) 15 to 25 percent. 
B) 35 to 50 percent. 
C) 50 to 60 percent. 
D) 50 to 75 percent. 
E) 60 to 70 percent.

Question 5

Tips for writing a TV script include all of the following EXCEPT:

Accepted Answer

A) describe video on the right-hand side of the TV script. 
B) use easy-to-pronounce, easy-to remember, simple words. 
C) write copy in a friendly, conversational style. 
D) match words to visuals so they are cohesive. 
E) you have available 28 seconds of audio. 
A) describe video on the right-hand side of the TV script. 
B) use easy-to-pronounce, easy-to remember, simple words. 
C) write copy in a friendly, conversational style. 
D) match words to visuals so they are cohesive. 
E) you have available 28 seconds of audio.

Question 6

Which of the following would NOT be indicative of a wipe?

Accepted Answer

A) You could use a flop or fin. 
B) A geometric pattern is used from top to bottom or side to side. 
C) It's faster than a dissolve but not as fast as a cut. 
D) would not typically be used to denote a time lapse. 
E) Part of the scene is placed over another. 
A) You could use a flop or fin. 
B) A geometric pattern is used from top to bottom or side to side. 
C) It's faster than a dissolve but not as fast as a cut. 
D) would not typically be used to denote a time lapse. 
E) Part of the scene is placed over another.

Question 7

Every bit as important in some TV spots as copy or visuals, this can make or break a commercial.

Accepted Answer

A) careful art direction 
B) sticking to the script 
C) music 
D) sticking to the budget 
E) proper casting 
A) careful art direction 
B) sticking to the script 
C) music 
D) sticking to the budget 
E) proper casting

Question 8

Which of the following would you associate with computer technology used in production of a commercial?

Accepted Answer

A) Quantel Henry/Harry 
B) Harry Potter 
C) Mac iBook 
D) Liquid Ice 
E) Dante's Flame 
A) Quantel Henry/Harry 
B) Harry Potter 
C) Mac iBook 
D) Liquid Ice 
E) Dante's Flame

Question 9

Among the following items, which do NOT characterize digital production?

Accepted Answer

A) can mean production of content 
B) can mean production of code 
C) Quality is an issue. 
D) Length of advertisements is an issue. 
E) Cost is an issue. 
A) can mean production of content 
B) can mean production of code 
C) Quality is an issue. 
D) Length of advertisements is an issue. 
E) Cost is an issue.

Question 10

About 14 billion videos are viewed each month, transforming the essence of web content.

Accepted Answer

A) True 
 B)False

Question 11

Among the following electronic production tools and techniques, the one that allows you to transform one object to another, for example, a person's head becomes a 3-D cube, is referred to as:

Accepted Answer

A) compositing. 
B) morphing. 
C) keying. 
D) flaming. 
E) chromatography. 
A) compositing. 
B) morphing. 
C) keying. 
D) flaming. 
E) chromatography.

Question 12

In a spot, which of the following is NOT relevant to either how or why music might be used in a spot?

Accepted Answer

A) transition 
B) background 
C) movement 
D) accents 
E) economy 
A) transition 
B) background 
C) movement 
D) accents 
E) economy

Question 13

Discuss some of the challenges of the online video environment.

Accepted Answer

The online video environment presents se

Question 14

For a rapid succession of short or quick scenes, or to separate impressionistic shots when they are grouped together for a montage effect, you call for a wipe.

Accepted Answer

A) True 
 B)False

Question 15

The only way to provide specifications for a commercial shoot when you are going out for ________ is to put those requirements in writing.

Accepted Answer

The answer of The only way to provide specifications for...

List and highlight five visual techniques appropriate to video and commercials.

If you wish to effectively use the comparison technique for a TV spot:

Which of the following is one of the chief ways agencies and advertisers can control the cost of commercial production, according to your text?

Average view rates of various types of video ads, according to research, are:

Tips for writing a TV script include all of the following EXCEPT:

Which of the following would NOT be indicative of a wipe?

Every bit as important in some TV spots as copy or visuals, this can make or break a commercial.

Which of the following would you associate with computer technology used in production of a commercial?

Among the following items, which do NOT characterize digital production?

About 14 billion videos are viewed each month, transforming the essence of web content.

Among the following electronic production tools and techniques, the one that allows you to transform one object to another, for example, a person's head becomes a 3-D cube, is referred to as:

In a spot, which of the following is NOT relevant to either how or why music might be used in a spot?

Discuss some of the challenges of the online video environment.

For a rapid succession of short or quick scenes, or to separate impressionistic shots when they are grouped together for a montage effect, you call for a wipe.

The only way to provide specifications for a commercial shoot when you are going out for ________ is to put those requirements in writing.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters

Exam 19: Video and the Commercial

List and highlight five visual techniques appropriate to video and commercials.

If you wish to effectively use the comparison technique for a TV spot:

Which of the following is one of the chief ways agencies and advertisers can control the cost of commercial production, according to your text?

Average view rates of various types of video ads, according to research, are:

Tips for writing a TV script include all of the following EXCEPT:

Which of the following would NOT be indicative of a wipe?

Every bit as important in some TV spots as copy or visuals, this can make or break a commercial.

Which of the following would you associate with computer technology used in production of a commercial?

Among the following items, which do NOT characterize digital production?

About 14 billion videos are viewed each month, transforming the essence of web content.

Among the following electronic production tools and techniques, the one that allows you to transform one object to another, for example, a person's head becomes a 3-D cube, is referred to as:

In a spot, which of the following is NOT relevant to either how or why music might be used in a spot?

Discuss some of the challenges of the online video environment.

For a rapid succession of short or quick scenes, or to separate impressionistic shots when they are grouped together for a montage effect, you call for a wipe.

The only way to provide specifications for a commercial shoot when you are going out for ________ is to put those requirements in writing.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters