Exam 19: Video and the Commercial

Match the following.

Organization, based on the contract, that negotiates rates for talent.

storyboard

One of many unions that can be involved in the creation or production of commercials.

AFTRA

Visual effects that are not part of the original photography but instead are added to a TV film in a laboratory to provide smooth visual continuity between scenes.

opticals

Correct Answer:

Verified

Organization, based on the contract, that negotiates rates for talent.

One of many unions that can be involved in the creation or production of commercials.

Visual effects that are not part of the original photography but instead are added to a TV film in a laboratory to provide smooth visual continuity between scenes.

Allows creative minds opportunities in production and postproduction, including the squashing, squeezing, and morphing of objects in less time than ever before.

A commercial that looks like a program and can be as long as 30 minutes.

Classic TV or movie sequences manipulated to create ads targeting media-savvy viewers to a current product or service-personalities like John Wayne selling Coors beer, for example.

In this technique, live-action and animated sequences are produced separately and then combined optically; for example, when a child is eating breakfast and a cartoon character jumps on his shoulder and speaks to him.

A helpful tool used for discussing the concept for a television commercial with agency or client personnel, it consists of a series of sketches of key scenes developed in the proposed script.

This brand popularized the serial approach to TV commercials more than a decade ago.

Similar to artwork, this process involves a series of sequential photographs of different positions simulating movements. It can bring to life an item that has no life; a package can dance, walk, and move.

The first and last step in the copy development and production sequence.

When music is used to carry viewers of a television spot from one setting to another-for example, it may be signified by a change in tempo or type of music.

The phase of production where the filming or taping occurs of the approved scene for the video or commercials.

This document includes the audio and video for a television spot, usually in two columns with video action described on the left, and the audio portion, including sound effects and music on the right.

An electronic technique than helps transform one object into another.

(Matching)

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Question 61

An agency producer may retain the services of a production company whose entire business is filmmaking; the agency producer will work with this person to create the commercial according to agency specifications. This person is called:

(Multiple Choice)

4.8/5

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Question 62

If you are on a tight budget and you realize you need music to help enhance a spot, you might purchase which of the following?

(Multiple Choice)

5.0/5

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Question 63

Which of the following is NOT true about what has occurred since CGI and cel animation have become an integral part of TV commercial production?

(Multiple Choice)

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Question 64

Which of the following have respondents indicated in various studies that advertisers ought to factor into their spots?

(Multiple Choice)

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Question 65

If you were planning a TV spot and wanted to have a scene go to total black, you would use which of the following optical techniques?

(Multiple Choice)

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Question 66

Which of the following would NOT be an effective use of spokespersons in a TV spot?

(Multiple Choice)

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Question 67

Video must be conceived as a flowing progression so viewers will easily follow it.

(True/False)

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Question 68

Key considerations in writing an effective television spot include all of the following EXCEPT:

(Multiple Choice)

4.8/5

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Question 69

If for a spot, you follow the approach used to make a movie but in only 30 seconds, and you use a narrator out of view, you are employing which of the following visual techniques?

(Multiple Choice)

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Question 70

A major expense in production is ________, or the reuse fee paid to various performers. If more local production houses produce video and television spots using local rather than national talent, production costs could go lower.

(Short Answer)

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Question 71

Long-form video clips are typically no more than two minutes long.

(True/False)

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Question 72

There are two major issues in video production, issues that producers of television commercials have to confront as well. They are ________ and quality.

(Short Answer)

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Question 73

Television commercials are more ________ than other video formats and have standardized units of time.

(Short Answer)

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Question 74

A production company may use film for the production but, today, in postproduction virtually all final edits, effects, and opticals are done on videotape using computers.

(True/False)

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Question 75

Clips used on video that are more than five minutes long are:

(Multiple Choice)

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Question 76

One of the essential stages in broadcast production that proceeds after a storyboard is done is ________. It includes such aspects as casting, finding a location, and meeting with production house personnel.

(Short Answer)

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Question 77

Topics that must be covered at a preproduction meeting include all of the following EXCEPT:

(Multiple Choice)

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Question 78

Some characteristics of good television advertising is that they:

(Multiple Choice)

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Question 79

The typical copy development and production timetable logically sequences the 14 steps involved in bringing an ad from creative to its ship date.

(True/False)

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Question 80

Showing 61 - 80 of 95

Exam 19: Video and the Commercial

An agency producer may retain the services of a production company whose entire business is filmmaking; the agency producer will work with this person to create the commercial according to agency specifications. This person is called:

If you are on a tight budget and you realize you need music to help enhance a spot, you might purchase which of the following?

Which of the following is NOT true about what has occurred since CGI and cel animation have become an integral part of TV commercial production?

Which of the following have respondents indicated in various studies that advertisers ought to factor into their spots?

If you were planning a TV spot and wanted to have a scene go to total black, you would use which of the following optical techniques?

Which of the following would NOT be an effective use of spokespersons in a TV spot?

Video must be conceived as a flowing progression so viewers will easily follow it.

Key considerations in writing an effective television spot include all of the following EXCEPT:

If for a spot, you follow the approach used to make a movie but in only 30 seconds, and you use a narrator out of view, you are employing which of the following visual techniques?

A major expense in production is ________, or the reuse fee paid to various performers. If more local production houses produce video and television spots using local rather than national talent, production costs could go lower.

Long-form video clips are typically no more than two minutes long.

There are two major issues in video production, issues that producers of television commercials have to confront as well. They are ________ and quality.

Television commercials are more ________ than other video formats and have standardized units of time.

A production company may use film for the production but, today, in postproduction virtually all final edits, effects, and opticals are done on videotape using computers.

Clips used on video that are more than five minutes long are:

One of the essential stages in broadcast production that proceeds after a storyboard is done is ________. It includes such aspects as casting, finding a location, and meeting with production house personnel.

Topics that must be covered at a preproduction meeting include all of the following EXCEPT:

Some characteristics of good television advertising is that they:

The typical copy development and production timetable logically sequences the 14 steps involved in bringing an ad from creative to its ship date.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters