Question 1

Type of market segmentation that looks at consumption patterns.

Accepted Answer

A) benefits and attitudes 
B) micromarketing 
C) product-user 
D) geodemographic 
E) values 
A) benefits and attitudes 
B) micromarketing 
C) product-user 
D) geodemographic 
E) values C

Question 2

If projections hold true, the population of the United States will climb to at least ________ million by 2030.

Accepted Answer

A) 290 
B) 300 
C) 310 
D) 320 
E) 370 
A) 290 
B) 300 
C) 310 
D) 320 
E) 370 E

Question 3

Match between columns
                        Premises: According to this concept, customer needs and company capabilities converge to form the prospect's definition of value.
Introduced the marketing concept-"find a need and fill it."
More accurate characterizations of people than any single variable would be.
With a wider mix of backgrounds and different experiences, they will challenge marketers to start to figure how to impress them.
Also known as Gen-Yers; is a generation that savvy carmakers have already started to cater to with uniquely designed cars.
Ranks the top 150 consumer test market areas in the U.S.A.
Approach used when designing an advertising message for everyone who has money without regard to particular demographics or psychographics.
People born from 1965 through 1982 who are more cautious entering the family formation stage but when they do, they will be more obligation-bound parents.
Term applied to the assumption that every product must be aimed at and acceptable to most consumers.
Produces an annual Consumer Expenditure Survey that estimates household spending on hundreds of items, cross-tabulated by demographic characteristics.
Some companies that provide geodemographic services that can provide details about consumers and their purchasing behavior based on their home addresses.
Taking an entire set of consumers and dividing them into groups whose similarities make them a market for products that service their needs.
For a marketer, it is helpful in projecting market size; since 1960, it has been in decline.
Term coined by columnist David Brooks that stands for bourgeois bohemian.
A type of lifestyle segmentation that identifies consumers according to their interests, activities, and opinions.

Accepted Answer

The Answer of AIO and majority fallacy and Philip Kotler is...

Question 4

In target marketing, it is important to remember to ________ the markets based on a variety of factors.

Accepted Answer

The answer of In target marketing, it is important to...

Question 5

Which company failed to recognize the need to invest in either Gen X or Gen Y and paid dearly despite having one of America's great brands?

Accepted Answer

A) Nike 
B) Toyota 
C) Harley-Davidson 
D) Levi Strauss & Co. 
E) Abercrombie & Fitch 
A) Nike 
B) Toyota 
C) Harley-Davidson 
D) Levi Strauss & Co. 
E) Abercrombie & Fitch

Question 6

Niche marketing is another term for marketing segmentation.

Accepted Answer

A) True 
 B)False

Question 7

Demography is the study of vital economic and sociological statistics about people.

Accepted Answer

A) True 
 B)False

Question 8

According to a Walt Disney executive, marketing to multicultural populations:

Accepted Answer

A) is a fad. 
B) will become easier as populations converge. 
C) is increasingly difficult as the population becomes even more diverse. 
D) will simplify targeting. 
E) is dangerous. 
A) is a fad. 
B) will become easier as populations converge. 
C) is increasingly difficult as the population becomes even more diverse. 
D) will simplify targeting. 
E) is dangerous.

Question 9

Which of the following epitomizes the old marketing concept?

Accepted Answer

A) It's nearly a sixty-year-old management philosophy. 
B) The sale is not what it's all about. 
C) Technology drives globalization. 
D) Economic actors need long-term relationships, even partnerships. 
E) a focus on value and consumer needs 
A) It's nearly a sixty-year-old management philosophy. 
B) The sale is not what it's all about. 
C) Technology drives globalization. 
D) Economic actors need long-term relationships, even partnerships. 
E) a focus on value and consumer needs

Question 10

Population is far more than just number of people, especially when we realize that it can indicate significant changes in a country.

Accepted Answer

A) True 
 B)False

Question 11

Which company below provides a demographic and lifestyle picture of neighborhoods?

Accepted Answer

A) Claris' PRIZM 
B) TIGER 
C) ESRI 
D) Experian 
E) MapInfo 
A) Claris' PRIZM 
B) TIGER 
C) ESRI 
D) Experian 
E) MapInfo

Question 12

Define niche marketing and its various types.

Accepted Answer

Niche marketing is a marketing strategy

Question 13

Nyquil is an example of:

Accepted Answer

A) a test product that needed to be repositioned. 
B) a product that appeals to Bobos. 
C) a test product without a particular target in mind. 
D) deceptive advertising. 
E) a product development failure. 
A) a test product that needed to be repositioned. 
B) a product that appeals to Bobos. 
C) a test product without a particular target in mind. 
D) deceptive advertising. 
E) a product development failure.

Question 14

A type of geodemographical marketing technique that supermarkets or fast-food operations use.

Accepted Answer

A) micromarketing 
B) ADI 
C) VALS 
D) PRIZM 
E) MONITOR MindBase 
A) micromarketing 
B) ADI 
C) VALS 
D) PRIZM 
E) MONITOR MindBase

Question 15

Define market segmentation and list the various types, highlighting each.

Accepted Answer

Market segmentation is the process of di

Question 16

Estimates for the 2010 census show that the percentage of people designated as Hispanic will fall below the percentage designated as African American in the United States.

Accepted Answer

A) True 
 B)False

Question 17

Which marketing approach is the most appropriate in today's environment?

Accepted Answer

A) rifle 
B) shotgun 
C) mortar 
D) switchblade 
E) spoon 
A) rifle 
B) shotgun 
C) mortar 
D) switchblade 
E) spoon

Question 18

Discuss the significance of psychographics in target marketing.

Accepted Answer

Psychographics play a significant role i

Question 19

Credit Jack Trout and Al Ries with emphasizing the critical importance of ________, which strives to set aside a place for your product in the mind of a prospective customer.

Accepted Answer

The answer of Credit Jack Trout and Al Ries with...

Question 20

Ancestry, education and immigrant are categories data that a new U.S. Census Bureau program provides for a demographic snapshot of the population.

Accepted Answer

A) True 
 B)False

Exam 4: Target Marketing

Type of market segmentation that looks at consumption patterns.

If projections hold true, the population of the United States will climb to at least ________ million by 2030.

In target marketing, it is important to remember to ________ the markets based on a variety of factors.

Which company failed to recognize the need to invest in either Gen X or Gen Y and paid dearly despite having one of America's great brands?

Niche marketing is another term for marketing segmentation.

Demography is the study of vital economic and sociological statistics about people.

According to a Walt Disney executive, marketing to multicultural populations:

Which of the following epitomizes the old marketing concept?

Population is far more than just number of people, especially when we realize that it can indicate significant changes in a country.

Which company below provides a demographic and lifestyle picture of neighborhoods?

Define niche marketing and its various types.

Nyquil is an example of:

A type of geodemographical marketing technique that supermarkets or fast-food operations use.

Define market segmentation and list the various types, highlighting each.

Estimates for the 2010 census show that the percentage of people designated as Hispanic will fall below the percentage designated as African American in the United States.

Which marketing approach is the most appropriate in today's environment?

Discuss the significance of psychographics in target marketing.

Credit Jack Trout and Al Ries with emphasizing the critical importance of ________, which strives to set aside a place for your product in the mind of a prospective customer.

Ancestry, education and immigrant are categories data that a new U.S. Census Bureau program provides for a demographic snapshot of the population.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters