Question 1

List and briefly describe the three distinct stages of broadcast production.

Accepted Answer

The three distinct stages of broadcast p

Question 2

In which phase of production will the agency, client, and production-house personnel hold a meeting?

Accepted Answer

A) shooting 
B) postproduction 
C) preproduction 
D) morphing 
E) editing 
A) shooting 
B) postproduction 
C) preproduction 
D) morphing 
E) editing

Question 3

Chroma-keying, a technique commonly used in TV weather reports, is a matte derivation method in which the computer sources a specific color to create a key signal. Weather forecasters do not actually see the map on the screen, they only see a solid color.

Accepted Answer

A) True 
 B)False

Question 4

In the demonstration approach for a TV spot, you should edit the footage so the ability of the product to deliver what is claimed is exaggerated in order to make a very significant impression on prospects.

Accepted Answer

A) True 
 B)False

Question 5

Which person from an agency would you expect to be present at a preproduction meeting?

Accepted Answer

A) account supervisor 
B) advertising manager 
C) brand manager 
D) director 
E) budget accountant 
A) account supervisor 
B) advertising manager 
C) brand manager 
D) director 
E) budget accountant

Question 6

Many visual techniques finding their way into commercials evolved from the music ________.

Accepted Answer

The answer of Many visual techniques finding their way into...

Question 7

For video ads, ________ is providing lots more options for creative people.

Accepted Answer

The answer of For video ads, ________ is providing lots...

Question 8

Viewers who are media agnostics are not into watching either online or television but rather just into watching content.

Accepted Answer

A) True 
 B)False

Question 9

A list of support elements that should make it easier to create a good TV spot rather than a good print ad include all of the following EXCEPT:

Accepted Answer

A) professional actors. 
B) motion to create attention. 
C) sound. 
D) top management understanding. 
E) professional directors. 
A) professional actors. 
B) motion to create attention. 
C) sound. 
D) top management understanding. 
E) professional directors.

Question 10

Discuss some of the key cost considerations in commercial production.

Accepted Answer

There are several key cost consideration

Question 11

In a typical copy development and production timetable, what should occur between the bid review/awarding of the job and the shoot?

Accepted Answer

A) prebid meeting 
B) presentation of ideas to client 
C) preproduction meeting 
D) clearance for on-air usages 
E) revisions 
A) prebid meeting 
B) presentation of ideas to client 
C) preproduction meeting 
D) clearance for on-air usages 
E) revisions

Question 12

A lot of money may be wasted in TV commercial production because of inadequate preplanning, especially related to scheduling talent, crew members, and equipment.

Accepted Answer

A) True 
 B)False

Question 13

If in your film for a spot you wanted one scene to fade out while the following scene simultaneously fades in, you'd use the optical technique known as:

Accepted Answer

A) a cut. 
B) dissolve. 
C) a matte. 
D) super. 
E) fade-through. 
A) a cut. 
B) dissolve. 
C) a matte. 
D) super. 
E) fade-through.

Question 14

Characteristics of testimonials would include:

Accepted Answer

A) little to no risk in using a celebrity. 
B) can be delivered by known or unknown people. 
C) about 80 percent of all TV spots feature a celebrity. 
D) athletes are rarely used. 
E) normally done utilizing voice-overs. 
A) little to no risk in using a celebrity. 
B) can be delivered by known or unknown people. 
C) about 80 percent of all TV spots feature a celebrity. 
D) athletes are rarely used. 
E) normally done utilizing voice-overs.

Question 15

In postproduction, the postdirector would NOT be expected to do which of the following?

Accepted Answer

A) supervise video edits and special effects 
B) cut film and supervise videotape transfers from film 
C) deliver a finished product to the agency 
D) record narration 
E) pay any bills for props 
A) supervise video edits and special effects 
B) cut film and supervise videotape transfers from film 
C) deliver a finished product to the agency 
D) record narration 
E) pay any bills for props

Question 16

Music can be used to help with movement and punctuate action or points in a spot.

Accepted Answer

A) True 
 B)False

Question 17

Discuss the two types of digital production and what they involve.

Accepted Answer

The two types of digital production are

Question 18

Which would NOT be a purpose for using a shooting board?

Accepted Answer

A) to determine the number of scenes to shoot 
B) to determine the image of the scene 
C) to determine best product angles 
D) to determine camera angles 
E) to determine the timing of each scene 
A) to determine the number of scenes to shoot 
B) to determine the image of the scene 
C) to determine best product angles 
D) to determine camera angles 
E) to determine the timing of each scene

Question 19

An agency producer is expected to do all of the following EXCEPT:

Accepted Answer

A) prepare specs for production studios to compute realistic bids. 
B) handle billings and approve invoices. 
C) concentrate solely on the filming of the spot. 
D) arrange for the recording session. 
E) arrange for screenings for agency and clients to view dailies and select takes. 
A) prepare specs for production studios to compute realistic bids. 
B) handle billings and approve invoices. 
C) concentrate solely on the filming of the spot. 
D) arrange for the recording session. 
E) arrange for screenings for agency and clients to view dailies and select takes.

Question 20

Which of the following is NOT a "connotation" of video?

Accepted Answer

A) Webisodes 
B) magazines 
C) commercials 
D) banners 
E) short form 
A) Webisodes 
B) magazines 
C) commercials 
D) banners 
E) short form

Exam 19: Video and the Commercial

List and briefly describe the three distinct stages of broadcast production.

In which phase of production will the agency, client, and production-house personnel hold a meeting?

Chroma-keying, a technique commonly used in TV weather reports, is a matte derivation method in which the computer sources a specific color to create a key signal. Weather forecasters do not actually see the map on the screen, they only see a solid color.

In the demonstration approach for a TV spot, you should edit the footage so the ability of the product to deliver what is claimed is exaggerated in order to make a very significant impression on prospects.

Which person from an agency would you expect to be present at a preproduction meeting?

Many visual techniques finding their way into commercials evolved from the music ________.

For video ads, ________ is providing lots more options for creative people.

Viewers who are media agnostics are not into watching either online or television but rather just into watching content.

A list of support elements that should make it easier to create a good TV spot rather than a good print ad include all of the following EXCEPT:

Discuss some of the key cost considerations in commercial production.

In a typical copy development and production timetable, what should occur between the bid review/awarding of the job and the shoot?

A lot of money may be wasted in TV commercial production because of inadequate preplanning, especially related to scheduling talent, crew members, and equipment.

If in your film for a spot you wanted one scene to fade out while the following scene simultaneously fades in, you'd use the optical technique known as:

Characteristics of testimonials would include:

In postproduction, the postdirector would NOT be expected to do which of the following?

Music can be used to help with movement and punctuate action or points in a spot.

Discuss the two types of digital production and what they involve.

Which would NOT be a purpose for using a shooting board?

An agency producer is expected to do all of the following EXCEPT:

Which of the following is NOT a "connotation" of video?

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters