Exam 19: Video and the Commercial

Animation, a favorite of children but popular with all ages, has the ability to create a warm, friendly environment for a product and its message.

If videos become produced more often by local production houses that hire local talent, the cost of ________ necessary to provide talent each time a commercial is aired just might come down.

A serious problem for advertisers is that viewers indicate they are tired of watching nonrelevant ads.

If you have to put out a commercial shoot to bid, which of the following would help ensure that all bids are based on the same information?

What does an agency producer do in making a commercial?

Using the typical copy development and production timetable, what should occur between copy exploratory and circulation of copy for clearance?

Which of the following is an advantage for online video in enticing advertisers?

Combining sound with picture, inserting transitional effects, and adding titles occur in which phase of TV production?

Which of the following does NOT fit the vignette and situation technique?

Which of the following are worthwhile to remember if you are planning scenes for a spot?

For certain, good television advertising must cut through clutter, but it is also must have content that has ________ to viewers.

Just how important celebrities can be to an advertiser starts with the willingness to spend $20,000 for a diagnostic analysis of their personality that also provides information about how well they fit the service or product so their testimonial is credible.

It is ideal for longer-form advertising, such as branded entertainment, with the ability to reach audiences with an in-stream experience on sites that lack video content. It is:

List some of the characteristics and elements of good television advertising, which if used appropriately can make it a powerful marketing tool in the twenty-first century.

Celebrities mentioned in the text as those with staying power as endorsers include:

In video ads, ________ apparently matters far less than the quality and information provided.

A storyboard is another name for a photoboard and virtually serves the same purpose: to show merchants and dealers exactly the kind of advertising support the client is prepared to give them.

The flame artist can be called upon to create the proper mood by adjusting how the sky looks in a live action shot.

Preditor is the name for a new emerging group of web filmmakers.

Describe some of the so-called CGI wizardry that is used to make videos and commercials.