If You Wish to Effectively Use the Comparison Technique for a TV

If you wish to effectively use the comparison technique for a TV spot:

A) it must be credible in the way claims are made.
B) its claims need not be legally provable.
C) it avoids answering questions viewer likely have.
D) it should pit product or service against the least competitive manufacturer.
E) avoid comparing user lifestyles for your brand and the competitor's brand.

Correct Answer:

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