Question 1

In advertising, puffery is a term that refers to ________.

Accepted Answer

A)  a straightforward promotional message 
B)  innocent exaggeration for effect 
C)  hidden advertising messages to consumers 
D)  subliminal appeals to consumers 
E)  value-added promotions 
A)  a straightforward promotional message 
B)  innocent exaggeration for effect 
C)  hidden advertising messages to consumers 
D)  subliminal appeals to consumers 
E)  value-added promotions

Question 2

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

Accepted Answer

A)  consumer-oriented marketing 
B)  societal marketing 
C)  sense-of-mission marketing 
D)  customer-value marketing 
E)  innovative marketing 
A)  consumer-oriented marketing 
B)  societal marketing 
C)  sense-of-mission marketing 
D)  customer-value marketing 
E)  innovative marketing

Question 3

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Accepted Answer

A)  the Federal Trade Commission 
B)  the Food and Drug Administration 
C)  the Consumer Product Safety Commission 
D)  the Environmental Protection Agency 
E)  the American Marketing Association 
A)  the Federal Trade Commission 
B)  the Food and Drug Administration 
C)  the Consumer Product Safety Commission 
D)  the Environmental Protection Agency 
E)  the American Marketing Association

Question 4

Societal problems are opportunities for alert businesses.

Accepted Answer

A) True 
 B)False

Question 5

A sustainability vision addresses not just challenges in the natural environment but also ________.

Accepted Answer

A)  challenges in the manufacturing and product development departments 
B)  prods the firm's employees to identify personal ways to impact the environment 
C)  strategic opportunities for using environmental strategies to create sustainable value for the firm 
D)  in the economic and cultural environments 
E)  enhances the company's reputation with consumers 
A)  challenges in the manufacturing and product development departments 
B)  prods the firm's employees to identify personal ways to impact the environment 
C)  strategic opportunities for using environmental strategies to create sustainable value for the firm 
D)  in the economic and cultural environments 
E)  enhances the company's reputation with consumers

Question 6

How is consumer-oriented marketing different from customer-value marketing?

Accepted Answer

Consumer-oriented marketing means that t

Question 7

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

Accepted Answer

A)  quotas 
B)  nontrade tariffs 
C)  excessive markups 
D)  government taxes 
E)  changes in currency values 
A)  quotas 
B)  nontrade tariffs 
C)  excessive markups 
D)  government taxes 
E)  changes in currency values

Question 8

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Accepted Answer

A)  consumer-oriented 
B)  innovative 
C)  customer-value 
D)  societal 
E)  sense-of-mission 
A)  consumer-oriented 
B)  innovative 
C)  customer-value 
D)  societal 
E)  sense-of-mission

Question 9

Consumer advocates call for additional consumer rights, including ________.

Accepted Answer

A)  the right to be protected from unwanted marketing messages 
B)  the right to be well informed about important product aspects 
C)  the right not to pay any taxes included in the final price 
D)  the right to resell the product 
E)  the right to exchange the product if it is of the wrong size or style 
A)  the right to be protected from unwanted marketing messages 
B)  the right to be well informed about important product aspects 
C)  the right not to pay any taxes included in the final price 
D)  the right to resell the product 
E)  the right to exchange the product if it is of the wrong size or style

Question 10

A company's marketing should be guided by the sustainable marketing principle of ________ marketing.

Accepted Answer

A)  direct 
B)  viral 
C)  buzz 
D)  value 
E)  innovative 
A)  direct 
B)  viral 
C)  buzz 
D)  value 
E)  innovative

Question 11

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Accepted Answer

A)  societal marketing 
B)  sense-of-mission marketing 
C)  consumer-oriented marketing 
D)  customer-value marketing 
E)  consumerism 
A)  societal marketing 
B)  sense-of-mission marketing 
C)  consumer-oriented marketing 
D)  customer-value marketing 
E)  consumerism

Question 12

Which of the following advertising situations would LEAST likely be considered "puffery"?

Accepted Answer

A)  Mr. Clean coming to a housewife's rescue 
B)  instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes 
C)  children immediately growing into attractive adults as a result of drinking milk 
D)  a retired couple drinking a vitamin and protein shake and then going bicycling 
E)  a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon 
A)  Mr. Clean coming to a housewife's rescue 
B)  instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes 
C)  children immediately growing into attractive adults as a result of drinking milk 
D)  a retired couple drinking a vitamin and protein shake and then going bicycling 
E)  a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 13

How do marketers respond to charges of planned obsolescence?

Accepted Answer

A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods. 
A)  Consumers dislike constant style changes. 
B)  It promotes the all-American value of consumerism. 
C)  The product will eventually wear out anyway. 
D)  Most consumers are materialistic. 
E)  Consumers get tired of old goods.

Question 14

How do marketers respond to charges of "commercial noise"?

Accepted Answer

Marketers answer the charges of "commerc

Question 15

Which of the following is an example of cultural pollution?

Accepted Answer

A)  gasoline shortages 
B)  congestion tolls 
C)  street signs in cities 
D)  overpasses in suburban areas 
E)  billboards marring beautiful scenery 
A)  gasoline shortages 
B)  congestion tolls 
C)  street signs in cities 
D)  overpasses in suburban areas 
E)  billboards marring beautiful scenery

Question 16

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term?

Accepted Answer

Today's greening activities focus on imp

Question 17

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Accepted Answer

A)  the right to be informed 
B)  consumer protection 
C)  preserving the world for future consumption 
D)  the right to charge any price for the product 
E)  quality of life 
A)  the right to be informed 
B)  consumer protection 
C)  preserving the world for future consumption 
D)  the right to charge any price for the product 
E)  quality of life

Question 18

The two major citizen movements to keep businesses in line are environmentalism and ________.

Accepted Answer

A)  consumerism 
B)  protectionism 
C)  liberalism 
D)  capitalism 
E)  materialism 
A)  consumerism 
B)  protectionism 
C)  liberalism 
D)  capitalism 
E)  materialism

Question 19

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

Accepted Answer

A)  technological obsolescence 
B)  sales promotion tactics 
C)  viral marketing 
D)  anti-trust laws 
E)  planned obsolescence 
A)  technological obsolescence 
B)  sales promotion tactics 
C)  viral marketing 
D)  anti-trust laws 
E)  planned obsolescence

Question 20

Companies emphasizing pollution prevention have responded with ________.

Accepted Answer

A)  superficial green marketing activities 
B)  internal beyond greening programs 
C)  external green marketing activities 
D)  external beyond greening activities 
E)  internal green marketing programs 
A)  superficial green marketing activities 
B)  internal beyond greening programs 
C)  external green marketing activities 
D)  external beyond greening activities 
E)  internal green marketing programs

In advertising, puffery is a term that refers to ________.

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Societal problems are opportunities for alert businesses.

A sustainability vision addresses not just challenges in the natural environment but also ________.

How is consumer-oriented marketing different from customer-value marketing?

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Consumer advocates call for additional consumer rights, including ________.

A company's marketing should be guided by the sustainable marketing principle of ________ marketing.

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Which of the following advertising situations would LEAST likely be considered "puffery"?

How do marketers respond to charges of planned obsolescence?

How do marketers respond to charges of "commercial noise"?

Which of the following is an example of cultural pollution?

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term?

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

The two major citizen movements to keep businesses in line are environmentalism and ________.

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

Companies emphasizing pollution prevention have responded with ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

In advertising, puffery is a term that refers to ________.

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order?

Societal problems are opportunities for alert businesses.

A sustainability vision addresses not just challenges in the natural environment but also ________.

How is consumer-oriented marketing different from customer-value marketing?

Critics point to which of the following factors when they accuse marketing of harming consumers through high prices?

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Consumer advocates call for additional consumer rights, including ________.

A company's marketing should be guided by the sustainable marketing principle of ________ marketing.

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

Which of the following advertising situations would LEAST likely be considered "puffery"?

How do marketers respond to charges of planned obsolescence?

How do marketers respond to charges of "commercial noise"?

Which of the following is an example of cultural pollution?

What are the two levels in the sustainability portfolio that deal with "beyond greening" activities that tend to pay off in the longer term?

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

The two major citizen movements to keep businesses in line are environmentalism and ________.

Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________.

Companies emphasizing pollution prevention have responded with ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Filters