Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this were true, then the Good Green Grocer would most likely be accused of ________.

Most companies are unlikely to intentionally provide shoddy, harmful, or unsafe products because ________.

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938.

What are the various issues that are covered under environmentalism?

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Explain how marketers and marketing critics disagree about the psychological value of advertising.

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements. This information indicates that New World is involved in consumer-oriented marketing.

Marketers are most effective when they appeal to ________ rather than when they ________.

Which of the following is one of the social costs associated with cars?

The marketing concept is a philosophy of ________.

Brand name products give buyers assurances of consistent quality.

Discuss the first two levels of the environmental sustainability portfolio that pay off in the short term.

Which of the following is a traditional sellers' right?

Briefly define the four marketing concepts.

The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.

A longstanding charge against intermediaries is that they mark up prices beyond the ________.

Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers?