Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Sense-of-mission marketing means that the company should define its mission in broad social terms rather than narrow product terms.

What is meant by cultural pollution? Give two examples.

For a company to be both environmentally sustainable and profitable is very difficult as the environmental goals and standards have a negative impact on a company's expenses and profitability.

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

Which of the following is a traditional buyers' right?

The ________ concept calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

One of the traditional buyer's rights is the right not to buy a product that is offered for sale.

Deficient products are products ________.

Critics charge that a company's marketing practices can harm other companies and reduce competition. One of the problems critics identified is ________.

Only citizens are part of the consumerism movement.

A company must lower its ethical standards to successfully conduct business in countries with low standards.

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest is said to be practicing consumer-oriented marketing.

How are acquisitions good for society?

Product stewardship involves minimizing not only pollution from production and product design but also all environmental impacts throughout the full product life cycle, and accepting increased costs.

Under the ________ concept, each manager must look beyond what is legal and develop standards based on personal integrity, corporate conscience, and long-run consumer welfare.

The ________ concept is specifically focused on future company needs.

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

Under the ________ concept, a company's marketing should support the best long-run performance of the marketing system.

On a deeper level, our wants and values are influenced not only by marketers but also by family, peer groups, religion, cultural background, and education.

When a company makes improvements in a product's quality, features, or convenience, it is practicing ________.