Exam 20: Sustainable Marketing: Social Responsibility and Ethics

In response to charges of ________, marketers point out that because of ads, many television and radio sites are free to users and also keep down the cost of magazines and newspapers.

Written ethics codes and ethics programs ensure ethical behavior.

It is most accurate to say that the recession of 2008/2009 has resulted in ________.

Perceived obsolescence involves continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

The high failure rate of new products shows that companies are not able to ________.

Critics say marketing benefits ________ more than ________.

________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions.

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

How do marketers respond to critics' accusations of planned obsolescence?

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

Deceptive practices fall into three groups: pricing, promotion, and ________.

When a company chooses what principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: let the free market and legal system decide or let individual managers and companies choose.

What is involved in pollution prevention? Give at least one example.

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

Compare and contrast the four types of products in the societal classification of products. Provide examples of each.

Which of the following is the best example of a desirable product?