Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate Blue is best classified as a pleasing product.

Sustainable marketing includes all of the following EXCEPT ________.

Which of the following is part of an internal green marketing program?

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

While companies have learned that "doing good" and "doing well" go hand in hand, companies have also learned that to do good, they must first do well in terms of ________.

Critics charge that promotion adds only ________ to a product.

The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

Dan's Drugstore sells medicine to consumers for $20 that only costs $2 to produce. Critics accuse Dan's of ________.

Packaging decisions that may be called into question under the law include ________.

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Consumers can never buy functional versions of highly promoted branded products at lower prices.

The BeautyShop, a manufacturer of skin care products, uses only plant-based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________ concept.

Describe and compare the three different categories of deceptive marketing practices.

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

Deceptive promotion includes practices such as misrepresenting the product's ________.

Discuss the ways in which critics accuse marketing of harming the consumer.

Critics of marketing view consumer interest in material things as a natural state of mind rather than as a matter of false wants created by marketing.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

What are the various risks a company takes when producing shoddy, harmful, or unsafe products?