Exam 20: Sustainable Marketing: Social Responsibility and Ethics

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

Compare the consumerism and environmentalism movements.

A cigarette is an example of a salutary product.

McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.

The overselling of private goods results in ________ as they require more public services that may not be available.

Proposals related to ________ include strengthening consumer rights in cases of business fraud and financial protections, requiring greater product safety, ensuring information privacy, and giving more power to government agencies.

Explain how a firm benefits from using sense-of-mission marketing.

Identify the social costs of increased automobile ownership, and then describe two options for restoring the balance between private and public goods. Give specific examples.

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Which of the following is a selling decision that may be called into question under the law?

Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?

Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should.

Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has provided ________.

At the most basic level of environmental sustainability, a company can practice ________.

________ products give both high immediate satisfaction and high long-run benefits.

Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________.

Dale's Drugstore sells cough medicine that is sour and ineffective. This is an example of a ________ product.