Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Cybertron Inc. was accused of deceptive pricing. Which of the following explains what most likely occurred?

Which of the following is a product decision that may be called into question under the law?

________ involves persuading people to buy goods they had no thought of buying.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

Explain the practice of redlining and why it is criticized.

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Why are critics concerned about companies acquiring competitors?

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. This information indicates that the organic food sold by Bryant and Anne would fall into the category of ________ products.

Marketers respond to criticism about the value of promotion by showing that ________.

________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

How do resellers answer criticism of the high costs of distribution?

Nike produces shoes out of "environmentally preferred materials," recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________.

How is the societal marketing concept related to marketing ethics?

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines?

A company that makes products that have low immediate appeal but may benefit consumers in the long run are ________ products.

Which of the following is an example of a salutary product?

Envirosax reusable shopping bags are stylish and affordable, and they eliminate the need for plastic store bags. Envirosax reusable shopping bags most likely fall in the category of ________ products.