Exam 19: The Global Marketplace

________ are the first link between the seller and the final buyer. They move company products from points of production to the borders of countries within which they are sold.

In 1994, the North American Free Trade Agreement (NAFTA) established a free trade zone among the United States and Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua.

Advertising media must be adapted internationally. Which of the following is NOT true about the need for communication adaptation?

Companies risk losing their home markets ________.

India needs more imports of raw materials such as textiles, steel, and heavy machinery and fewer imports of finished textiles, paper products, and automobiles. In the context of industrial structures, India is most likely a(n) ________ economy.

Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?

Which of the following is a demographic factor that a company should consider before deciding to enter into a new country?

Foreign businesses in India appear to receive unusually close scrutiny and must meet special regulations, aimed at protecting local businesses. This includes nontariff trade barriers. This reflects that a country's ________ should be carefully considered before doing business in that country.

Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike had to release a formal apology. This is an example of the impact of ________ on marketing strategy.

Which of the following involves the direct exchange of goods and services?

In 2005, ________ established a free trade zone between the United States and Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, and Nicaragua.

Which of the following is a type of joint venturing?

Which question should most likely be answered by all companies due to the rapid move toward globalization?

Think Ink is a growing company that sells a variety of inks for home and business printers. Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad. Think Ink is engaging in ________.

Potential advantages of contract manufacturing include all of the following EXCEPT ________.

What are two possible risks involved with licensing?

Which of the following is an economic factor that a company should consider before deciding to enter into a new country?

World product groups, geographical organizations, and international subsidiaries are all options for organizing a(n)________.

Many studies reveal that instead of "Americanizing" the world's cultures, the cultural exchange between America and other countries goes two ways. Give two examples of how America has been influenced culturally by foreign products or services.

When Tool Trade, an American company, uses qualified Brazilian manufacturers to produce many of the products it sells to retailers in South America, Tool Trade is using contract manufacturing.