Exam 19: The Global Marketplace

The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

Sears opened up department stores in Mexico and Spain, where it found qualified local manufacturers to produce many of the products it sells. This type of joint venture is known as ________.

When entering a foreign market, companies typically start with ________, working through independent intermediaries to sell products produced in the home country.

At Comfort Homes, a manufacturer of furniture and home accessories, the global operating units report directly to the chief executive instead of a head of an international division. The company recruits management from many countries and buys components and supplies where they cost the least. Comfort Homes is most accurately classified as a(n) ________.

A cell phone maker customized its cell phones for the Asian market by raising the ring volume so that phones could be heard on crowded streets. This is an example of product invention.

Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two-way street?

Which of the following is most likely to be the consequence of increased growth of global trade?

Identify the three major ways a company can manage its international marketing.

Which of the following is a sociocultural factor that a company should consider before deciding to enter into a new country?

UNASUR is the economic community of South American nations.

If Azerbaijan imported wheat from Romania in exchange for crude oil, and Vietnam exchanged rice for Philippine fertilizer and coconuts then these scenarios would be examples of ________.

The ________, established in 1947 and modified in 1994, was designed to promote world trade by reducing tariffs and other international trade barriers.

A firm often enters international marketing by simply shipping its goods out of the country. If its international sales expand, the company often organizes a(n) ________.

A company should make several important decisions before deciding which markets to enter. These include all of the following EXCEPT ________.

Which of the following is the LEAST critical decision a company should make before going abroad?

In a(n) ________ economy, fast growth in manufacturing results in rapid overall economic growth.

In Chinese, the KFC slogan "finger-lickin' good" came out as "eat your fingers off." And Motorola's Hello-moto ringtone sounded like "Hello, Fatty" in India. Which of the following strategies can be used to avoid such mistakes?

Global organizations don't think of themselves as national marketers that sell internationally, but as global marketers.

A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories.

The "bottom of the economic pyramid" has become an attractive target for many companies.