Exam 19: The Global Marketplace

Trusted Wholesalers is a company that purchases products produced in Mexico and sells them to companies based in the United States and Canada. Management at Trusted Wholesalers would most likely be interested in becoming experts in the policies developed by ________.

Name two of the five indicators of market potential and provide an example of each.

Dove body soaps are sold successfully in essentially the same form around the globe. This is an example of straight product extension.

Demographic characteristics, geographic characteristics, economic factors, sociocultural factors, and political and legal factors all help a company ________.

Which of the following major decisions should a company make immediately after it decides to operate internationally?

Which of the following is a geographic factor that a company should consider before deciding to enter into a new country?

Which of the following industrial structures presents the fewest market opportunities?

Nontariff trade barriers include restrictive product standards.

A ________ firm is one that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.

Compare the three different types of industrial structures.

Sellers must understand the ways that consumers in different countries think about and use certain products before planning a marketing program.

Risks of global trade include all of the following EXCEPT ________.

Trusted Wholesalers is a company that currently purchases products made in Mexico and sells them to companies based in the United States and Canada. Trusted Wholesalers is considering whether to also purchase products produced in Costa Rica and the Dominican Republic. To make their decision, members of management at Trusted Wholesalers will most likely evaluate the agreements made by ________.

Coffee, tea, cotton, and tobacco are the main exports of Uganda. It is most likely that Uganda has a(n) ________ economy.

GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because, while standing, commuters cannot use their laptops. So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.

If a firm moves into joint ventures and direct investments, it will eventually need to create an export department.

If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.

Describe the purpose, roles, and achievements of GATT and the WTO.

________ consists of creating something new to meet the needs of consumers in a given country.

Which of the following is a type of industrial structure?