Exam 19: The Global Marketplace

CAFTA-DR has eliminated all trade barriers and investment restrictions among the United States, Canada, and Mexico.

The Internet is making global price differences more obvious, forcing companies toward more standardized international pricing.

________ means adjusting the marketing strategy and mix elements to each international target market.

Which of the following does NOT characterize international trade in the past 30 years?

Formed in 1957, ________ set out to create a single European market by reducing barriers to the free flow of products, services, finances, and labor among member countries and developing policies on trade with nonmember nations.

Sellers might accept a(n) ________, one whose removal from the country is restricted by the buyer's government, if they can buy other goods in that country that they need themselves or can sell elsewhere for a needed currency.

Compare and contrast a tariff and a quota.

Identify and describe the three product strategies a company entering a foreign market can use.

Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina. This is an example of ________.

Discuss the international marketing objectives and policies a company should try to define before going abroad.

Formed in 2004 and formalized in 2008, ________ makes up the largest trading block after NAFTA and the European Union.

Briefly explain why economic communities are formed.

Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

Briefly explain why the European Union could be considered a threat to U.S. marketers that want to do business in Europe.

Tariffs are limits on the amount of foreign imports that a country will accept in certain product categories.

Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?

Which of the following is an example of a raw material exporting economy?

________ means marketing a product in a foreign market without making any changes to the product.

According to the text, what location does Coca-Cola consider a promising long-term growth opportunity?

Industrial economies are major importers of manufactured goods, services, and investment funds.