Question 1

Oreos are less sweet or less bitter in certain countries. This is an example of straight product extension.

Accepted Answer

A) True 
 B)False

Question 2

Designing international channels that take into account the entire global supply chain and marketing channel, thus forging an effective global value delivery network, recognizes a company must have a ________.

Accepted Answer

A)  whole-channel view 
B)  direct-distribution channel 
C)  large-scale channel 
D)  transportation network 
E)  retail channel 
A)  whole-channel view 
B)  direct-distribution channel 
C)  large-scale channel 
D)  transportation network 
E)  retail channel

Question 3

Which of the following is a problem caused by a policy of the EU?

Accepted Answer

A)  Barriers to the free flow of products, services, finances, and labor decreased. 
B)  Policies on trade with nonmember nations were developed. 
C)  Economic powers stepped in to prop up weaker economies. 
D)  Adopting a common currency decreased currency risk. 
E)  The EU represents one of the world's largest single markets. 
A)  Barriers to the free flow of products, services, finances, and labor decreased. 
B)  Policies on trade with nonmember nations were developed. 
C)  Economic powers stepped in to prop up weaker economies. 
D)  Adopting a common currency decreased currency risk. 
E)  The EU represents one of the world's largest single markets.

Question 4

The World Trade Organization established the General Agreement on Tariffs and Trade, which replaced the WTO in 1995 and now oversees the original WTO provisions.

Accepted Answer

A) True 
 B)False

Question 5

Describe the factors that might draw a company into the international arena.

Accepted Answer

Any of several factors might draw a comp

Question 6

Which of the following characterizes emerging economies?

Accepted Answer

A)  Industrialization typically creates a new rich class and a growing middle class, both demanding new types of imported goods. 
B)  They trade goods among themselves and also export them to other types of economies for raw materials and semifinished goods. 
C)  Most African countries fall into this category. 
D)  They consume most of their output and barter the rest for simple goods and services. 
E)  These countries are the best markets for large equipment, tools and supplies, and trucks. 
A)  Industrialization typically creates a new rich class and a growing middle class, both demanding new types of imported goods. 
B)  They trade goods among themselves and also export them to other types of economies for raw materials and semifinished goods. 
C)  Most African countries fall into this category. 
D)  They consume most of their output and barter the rest for simple goods and services. 
E)  These countries are the best markets for large equipment, tools and supplies, and trucks.

Question 7

When a company exports to one country, licenses to another, has a joint ownership venture in a third, and owns a subsidiary in a fourth, it likely will create a(n) ________ to handle its international activity.

Accepted Answer

A)  global organization 
B)  international division 
C)  world product group 
D)  export department 
E)  indirect exporting venture 
A)  global organization 
B)  international division 
C)  world product group 
D)  export department 
E)  indirect exporting venture

Question 8

Foreign firms are expanding aggressively into new international markets, and home markets are no longer as rich in opportunity.

Accepted Answer

A) True 
 B)False

Question 9

________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities.

Accepted Answer

A)  Indirect exporting 
B)  Direct investment 
C)  Joint venturing 
D)  Contract manufacturing 
E)  Direct exporting 
A)  Indirect exporting 
B)  Direct investment 
C)  Joint venturing 
D)  Contract manufacturing 
E)  Direct exporting

Question 10

Industrializing economies are also known as ________ economies.

Accepted Answer

A)  emerging 
B)  raw material exporting 
C)  totalitarian 
D)  subsistence 
E)  capitalist 
A)  emerging 
B)  raw material exporting 
C)  totalitarian 
D)  subsistence 
E)  capitalist

Question 11

Countries with ________ economies consist mostly of households with very low family incomes.

Accepted Answer

A)  industrial 
B)  industrializing 
C)  raw material exporting 
D)  emerging 
E)  subsistence 
A)  industrial 
B)  industrializing 
C)  raw material exporting 
D)  emerging 
E)  subsistence

Question 12

A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.

Accepted Answer

A)  industrial 
B)  industrializing 
C)  raw material exporting 
D)  subsistence 
E)  agrarian 
A)  industrial 
B)  industrializing 
C)  raw material exporting 
D)  subsistence 
E)  agrarian

Question 13

In a subsistence economy, fast growth in manufacturing results in rapid overall economic growth.

Accepted Answer

A) True 
 B)False

Question 14

A country's ________ shapes its product and service needs, income levels, and employment levels.

Accepted Answer

A)  international trade system 
B)  income distribution 
C)  industrial structure 
D)  political structure 
E)  foreign exchange system 
A)  international trade system 
B)  income distribution 
C)  industrial structure 
D)  political structure 
E)  foreign exchange system

Question 15

In the case of ________ exporting, sellers handle their own exports.

Accepted Answer

A)  direct 
B)  licensed 
C)  indirect 
D)  countervailing 
E)  multilateral 
A)  direct 
B)  licensed 
C)  indirect 
D)  countervailing 
E)  multilateral

Question 16

Joint venturing involves the least change in the company's product lines, organization, investments, or mission.

Accepted Answer

A) True 
 B)False

Question 17

As more developed markets stagnate and become increasingly competitive, many marketers are now targeting growth opportunities in emerging markets.

Accepted Answer

A) True 
 B)False

Question 18

In a(n) ________, executives are trained in worldwide operations, not just domestic or international operations.

Accepted Answer

A)  direct exporting company 
B)  joint venture 
C)  international division 
D)  international subsidiary 
E)  global organization 
A)  direct exporting company 
B)  joint venture 
C)  international division 
D)  international subsidiary 
E)  global organization

Question 19

Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms?

Accepted Answer

A)  embargo 
B)  tariff 
C)  excise 
D)  exchange control 
E)  quota 
A)  embargo 
B)  tariff 
C)  excise 
D)  exchange control 
E)  quota

Question 20

Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ________.

Accepted Answer

A)  nontariff trade barrier 
B)  tariff 
C)  boycott 
D)  exchange control 
E)  quota 
A)  nontariff trade barrier 
B)  tariff 
C)  boycott 
D)  exchange control 
E)  quota

Oreos are less sweet or less bitter in certain countries. This is an example of straight product extension.

Designing international channels that take into account the entire global supply chain and marketing channel, thus forging an effective global value delivery network, recognizes a company must have a ________.

Which of the following is a problem caused by a policy of the EU?

The World Trade Organization established the General Agreement on Tariffs and Trade, which replaced the WTO in 1995 and now oversees the original WTO provisions.

Describe the factors that might draw a company into the international arena.

Which of the following characterizes emerging economies?

When a company exports to one country, licenses to another, has a joint ownership venture in a third, and owns a subsidiary in a fourth, it likely will create a(n) ________ to handle its international activity.

Foreign firms are expanding aggressively into new international markets, and home markets are no longer as rich in opportunity.

________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities.

Industrializing economies are also known as ________ economies.

Countries with ________ economies consist mostly of households with very low family incomes.

A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.

In a subsistence economy, fast growth in manufacturing results in rapid overall economic growth.

A country's ________ shapes its product and service needs, income levels, and employment levels.

In the case of ________ exporting, sellers handle their own exports.

Joint venturing involves the least change in the company's product lines, organization, investments, or mission.

As more developed markets stagnate and become increasingly competitive, many marketers are now targeting growth opportunities in emerging markets.

In a(n) ________, executives are trained in worldwide operations, not just domestic or international operations.

Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms?

Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 19: The Global Marketplace

Oreos are less sweet or less bitter in certain countries. This is an example of straight product extension.

Designing international channels that take into account the entire global supply chain and marketing channel, thus forging an effective global value delivery network, recognizes a company must have a ________.

Which of the following is a problem caused by a policy of the EU?

The World Trade Organization established the General Agreement on Tariffs and Trade, which replaced the WTO in 1995 and now oversees the original WTO provisions.

Describe the factors that might draw a company into the international arena.

Which of the following characterizes emerging economies?

When a company exports to one country, licenses to another, has a joint ownership venture in a third, and owns a subsidiary in a fourth, it likely will create a(n) ________ to handle its international activity.

Foreign firms are expanding aggressively into new international markets, and home markets are no longer as rich in opportunity.

________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities.

Industrializing economies are also known as ________ economies.

Countries with ________ economies consist mostly of households with very low family incomes.

A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources.

In a subsistence economy, fast growth in manufacturing results in rapid overall economic growth.

A country's ________ shapes its product and service needs, income levels, and employment levels.

In the case of ________ exporting, sellers handle their own exports.

Joint venturing involves the least change in the company's product lines, organization, investments, or mission.

As more developed markets stagnate and become increasingly competitive, many marketers are now targeting growth opportunities in emerging markets.

In a(n) ________, executives are trained in worldwide operations, not just domestic or international operations.

Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms?

Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ________.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters