Advertising Media Must Be Adapted Internationally

Advertising media must be adapted internationally. Which of the following is NOT true about the need for communication adaptation?

A) Advertising time is limited in Europe.
B) Mobile phone ads are widely accepted in Europe and Asia.
C) Advertisers must buy advertising time far in advance.
D) The same advertisement can be presented in all countries in Europe.
E) Magazines are important in Italy, but not in Austria.

Correct Answer:

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