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Nike Inadvertently Offended Chinese Officials When It Ran an Ad

Question 129

Multiple Choice

Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike had to release a formal apology. This is an example of the impact of ________ on marketing strategy.


A) culture
B) political stability
C) level of industrialization
D) income distribution
E) monetary regulations

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