Exam 14: International Publicity, Public Relations, and Sales Promotion Strategies

Negative publicity is frequently experienced by multinational corporations.

Through its economic and political integration, the European Union has established a common set of sales-promotion regulations for member countries.

____________________ and ____________________ governments are often involved in ensuring that national/local companies are represented at important fairs.

Why has Nestlé been criticized for its infant formula promotion in Sub-Saharan Africa?

In which country is it illegal for retail sales to run beyond on month?

To a certain degree, adaptation to local markets is necessitated by ____________________ requirements.

Provide three examples of how legal issues in sales promotion affect the standardization of a promotional campaign.

Benetton's campaign portraying death-row inmates' perspectives on their lives along with personal statistics that include the type and date of murder and related sentence is an example of advocacy advertising.

Research suggests that European and U.S. consumers make approximately ____ of their purchase decisions at the point of purchase.

Which form of marketing communication is not an example of public relations?

The documenta, takes place every ____________________ years, and the Venice Biennale takes place ____________________; both exhibits show art works of contemporary artists.

Which of the following is not an advantage of trade shows and exhibitions?

____________________ campaigns are rarely attempted in sales promotion.

For U.S. industrial firms, trade show and exhibitions account for ____ of the overall communication budget.

Sweepstakes and contests as well as incentives such as price-off reductions can be aimed at both consumers and the trade.

For U.S. industrial firms, trade shows and exhibitions account for one-fifth of the overall communication budget.

Why did French consumers recently vandalize McDonald's restaurants?

Event sponsorship and corporate advertising are both examples of public relations.

____________________ advertising cigarettes are often displayed in restaurants adjacent to elementary schools.

When a tobacco company airs an advertisement that shows it donating millions of dollars each year to support lower income neighborhoods, it is using ____________________ advertising.