Question 1

Perceived expertise in a speaker includes all of the following EXCEPT

Accepted Answer

A) someone speaking confidently 
B) being introduced as knowledgeable 
C) they begin with things that the audience agrees with 
D) someone speaking hesitantly 
A) someone speaking confidently 
B) being introduced as knowledgeable 
C) they begin with things that the audience agrees with 
D) someone speaking hesitantly

Question 2

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Accepted Answer

A) delayed reaction 
B) short-term memory 
C) sleeper 
D) longevity 
A) delayed reaction 
B) short-term memory 
C) sleeper 
D) longevity

Question 3

When Werner and her colleagues (2002)placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Accepted Answer

A) increased to 80 percent. 
B) increased to 25 percent. 
C) decreased by 40 percent. 
D) decreased by 90 percent. 
A) increased to 80 percent. 
B) increased to 25 percent. 
C) decreased by 40 percent. 
D) decreased by 90 percent.

Question 4

Fear-arousing messages work best when they

Accepted Answer

A) do not suggest a solution. 
B) try to prevent a bad outcome,such as cancer. 
C) try to promote a good outcome,such as fitness. 
D) are framed in a positive manner. 
A) do not suggest a solution. 
B) try to prevent a bad outcome,such as cancer. 
C) try to promote a good outcome,such as fitness. 
D) are framed in a positive manner.

Question 5

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

Accepted Answer

A) liking 
B) similarity 
C) consistency 
D) physical appeal 
A) liking 
B) similarity 
C) consistency 
D) physical appeal

Question 6

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image

Question 7

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

Accepted Answer

One familiar television commercial that

Question 8

If two messages are presented back to back,which message will likely hold the most influence?

Accepted Answer

A) the last message 
B) the first message 
C) it depends on the communicator 
D) it depends on the channel of communication 
A) the last message 
B) the first message 
C) it depends on the communicator 
D) it depends on the channel of communication

Question 9

If a message's purpose and content elicits bad judgments we call it

Accepted Answer

A) propagandA. 
B) education. 
C) channeled. 
D) prejudiceD. 
A) propagandA. 
B) education. 
C) channeled. 
D) prejudiceD.

Question 10

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Accepted Answer

A) less positively 
B) more positively 
C) less attractive 
D) more attractive 
A) less positively 
B) more positively 
C) less attractive 
D) more attractive

Question 11

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Accepted Answer

The two-step flow of communication in th

Perceived expertise in a speaker includes all of the following EXCEPT

The _______ effect occurs when we remember the message but forget the reason for discounting it.

When Werner and her colleagues (2002)placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Fear-arousing messages work best when they

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

If two messages are presented back to back,which message will likely hold the most influence?

If a message's purpose and content elicits bad judgments we call it

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters

Exam 7: Persuasion

Perceived expertise in a speaker includes all of the following EXCEPT

The _______ effect occurs when we remember the message but forget the reason for discounting it.

When Werner and her colleagues (2002)placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Fear-arousing messages work best when they

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

If two messages are presented back to back,which message will likely hold the most influence?

If a message's purpose and content elicits bad judgments we call it

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters