Question 1

You are more likely to be persuaded when a message is

Accepted Answer

A) clear and easy to comprehend and the arguments are unconvincing. 
B) difficult to comprehend and the arguments are unconvincing. 
C) clear and easy to comprehend and the arguments are convincing. 
D) difficult to comprehend and the arguments are convincing. 
A) clear and easy to comprehend and the arguments are unconvincing. 
B) difficult to comprehend and the arguments are unconvincing. 
C) clear and easy to comprehend and the arguments are convincing. 
D) difficult to comprehend and the arguments are convincing.

Question 2

The Bennington College study revealed that

Accepted Answer

A) views embraced at an impressionable time fade over a lifetime of experience. 
B) college makes "good little liberals" out of us all. 
C) college produces liberals out of 75 percent of its students. 
D) views embraced at an impressionable time often survive a lifetime of experience. 
A) views embraced at an impressionable time fade over a lifetime of experience. 
B) college makes "good little liberals" out of us all. 
C) college produces liberals out of 75 percent of its students. 
D) views embraced at an impressionable time often survive a lifetime of experience.

Question 3

Werner and her colleagues (2002)conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a

Accepted Answer

A) one-sided one. 
B) two-sided one. 
C) discrepant one. 
D) clear and unambiguous one. 
A) one-sided one. 
B) two-sided one. 
C) discrepant one. 
D) clear and unambiguous one.

Question 4

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

Accepted Answer

A) change 
B) stay the same 
C) increase 
D) decrease 
A) change 
B) stay the same 
C) increase 
D) decrease

Question 5

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as

Accepted Answer

A) the sleeper effect. 
B) an indirect channel of communication. 
C) the opinion leader effect. 
D) a two-step flow of communication. 
A) the sleeper effect. 
B) an indirect channel of communication. 
C) the opinion leader effect. 
D) a two-step flow of communication.

Question 6

Which is NOT an element of persuasion?

Accepted Answer

A) the communicator 
B) the channel 
C) the audience 
D) the medium 
A) the communicator 
B) the channel 
C) the audience 
D) the medium

Question 7

A person's perceived expertise and trustworthiness comprise their overall

Accepted Answer

A) convince ability. 
B) intelligence. 
C) credibility. 
D) persuasiveness. 
A) convince ability. 
B) intelligence. 
C) credibility. 
D) persuasiveness.

Question 8

You have been hired to develop an informational campaign to prevent junior high
school students from taking up smoking.Your boss wants you to use a scare-tactic
approach.What must you do to construct a fear-appeal that is maximally effective?

Accepted Answer

To construct a fear-appeal that is maxim

Question 9

Which of the following illustrates media influence through a two-step flow of communication?

Accepted Answer

A) A teenager buys a video game she saw advertised both on television and in her favorite magazine. 
B) A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports. 
C) A candidate for political office answers questions from members of a studio audience on live television. 
D) A man buys a new laundry detergent after having it recommended by a friend,who had read that it was both effective and environmentally safe in a consumer magazine article. 
A) A teenager buys a video game she saw advertised both on television and in her favorite magazine. 
B) A domestic car manufacturer sponsors a television program about the defectiveness of many foreign imports. 
C) A candidate for political office answers questions from members of a studio audience on live television. 
D) A man buys a new laundry detergent after having it recommended by a friend,who had read that it was both effective and environmentally safe in a consumer magazine article.

Question 10

A cult has all of the following characteristics EXCEPT

Accepted Answer

A) a distinctive ritual and beliefs that are related to its devotion to a god or a person. 
B) the use of mind-altering drugs. 
C) isolation from the surrounding culture. 
D) a charismatic leader. 
A) a distinctive ritual and beliefs that are related to its devotion to a god or a person. 
B) the use of mind-altering drugs. 
C) isolation from the surrounding culture. 
D) a charismatic leader.

Question 11

Chaiken and Eagly (1976)found that when a message was difficult to comprehend,persuasion was greatest when the message was

Accepted Answer

A) written. 
B) spoken. 
C) written and spoken. 
D) videotapeD. 
A) written. 
B) spoken. 
C) written and spoken. 
D) videotapeD.

Question 12

Since Carmen is not a particularly prestigious or authoritative source on exercise,she should encourage her father to exercise by suggesting he

Accepted Answer

A) completely overhaul his lifestyle. 
B) complete a fitness program. 
C) begin doing some limited exercises. 
D) consult with a local gym. 
A) completely overhaul his lifestyle. 
B) complete a fitness program. 
C) begin doing some limited exercises. 
D) consult with a local gym.

Question 13

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Accepted Answer

A) when there is a lack of time and interest 
B) when the speaker is articulate 
C) when the speaker has several arguments 
D) when the arguments are strong and compelling 
A) when there is a lack of time and interest 
B) when the speaker is articulate 
C) when the speaker has several arguments 
D) when the arguments are strong and compelling

Question 14

Studies comparing different sources of media found that the more _______ the media,the more persuasive the message.

Accepted Answer

A) positive 
B) negative 
C) lifelike 
D) intense 
A) positive 
B) negative 
C) lifelike 
D) intense

Question 15

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the _______ effect.

Accepted Answer

A) recency 
B) primacy 
C) channel 
D) sleeper 
A) recency 
B) primacy 
C) channel 
D) sleeper

Question 16

Which of the following is an example of a gain-framed message?

Accepted Answer

A) an anti-smoking ad that states "smoking will lead to lung cancer" 
B) a safe-sex ad that states "unprotected sex increases your risk of contacting AIDS" 
C) a dental-floss ad that states "if you don't floss you'll have stained teeth" 
D) a sunscreen ad that states "if you wear sunscreen you'll have youthful skin" 
A) an anti-smoking ad that states "smoking will lead to lung cancer" 
B) a safe-sex ad that states "unprotected sex increases your risk of contacting AIDS" 
C) a dental-floss ad that states "if you don't floss you'll have stained teeth" 
D) a sunscreen ad that states "if you wear sunscreen you'll have youthful skin"

Question 17

Darley and Cooper (1972)found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were

Accepted Answer

A) willing to write the essays. 
B) willing to write the essays if they were paid. 
C) not willing to write the essays. 
D) not willing to write the essays even if they were paiD. 
A) willing to write the essays. 
B) willing to write the essays if they were paid. 
C) not willing to write the essays. 
D) not willing to write the essays even if they were paiD.

Question 18

When are vivid stories most useful?

Accepted Answer

A) when they convey the central message 
B) when they distract from the central message 
C) when they are opposite the central message 
D) when they convey the peripheral message 
A) when they convey the central message 
B) when they distract from the central message 
C) when they are opposite the central message 
D) when they convey the peripheral message

Question 19

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A) generational 
B) life cycle 
C) age 
D) time 
A) generational 
B) life cycle 
C) age 
D) time

Question 20

Generally speaking,the most persuasive channel of communication seems to be

Accepted Answer

A) written. 
B) audiotaped. 
C) videotaped. 
D) live. 
A) written. 
B) audiotaped. 
C) videotaped. 
D) live.

You are more likely to be persuaded when a message is

The Bennington College study revealed that

Werner and her colleagues (2002)conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as

Which is NOT an element of persuasion?

A person's perceived expertise and trustworthiness comprise their overall

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Which of the following illustrates media influence through a two-step flow of communication?

A cult has all of the following characteristics EXCEPT

Chaiken and Eagly (1976)found that when a message was difficult to comprehend,persuasion was greatest when the message was

Since Carmen is not a particularly prestigious or authoritative source on exercise,she should encourage her father to exercise by suggesting he

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Studies comparing different sources of media found that the more _______ the media,the more persuasive the message.

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the _______ effect.

Which of the following is an example of a gain-framed message?

Darley and Cooper (1972)found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were

When are vivid stories most useful?

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Generally speaking,the most persuasive channel of communication seems to be

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters

Exam 7: Persuasion

You are more likely to be persuaded when a message is

The Bennington College study revealed that

Werner and her colleagues (2002)conducted a study on aluminum can recycling at the University of Utah and found that the most effective message was a

If people remember the message better than the reason for discounting it,the impact of a noncredible person may _______ over time.

The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as

Which is NOT an element of persuasion?

A person's perceived expertise and trustworthiness comprise their overall

You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking.Your boss wants you to use a scare-tactic approach.What must you do to construct a fear-appeal that is maximally effective?

Which of the following illustrates media influence through a two-step flow of communication?

A cult has all of the following characteristics EXCEPT

Chaiken and Eagly (1976)found that when a message was difficult to comprehend,persuasion was greatest when the message was

Since Carmen is not a particularly prestigious or authoritative source on exercise,she should encourage her father to exercise by suggesting he

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Studies comparing different sources of media found that the more _______ the media,the more persuasive the message.

When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the _______ effect.

Which of the following is an example of a gain-framed message?

Darley and Cooper (1972)found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were

When are vivid stories most useful?

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the _______ explanation for how age plays a role in persuasion.

Generally speaking,the most persuasive channel of communication seems to be

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters