Exam 7: Persuasion

Suzy is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to purchase a shiny,metallic-looking model,as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

Apparently,fear arousal facilitates persuasion when

When two messages are back to back,followed by a time gap,the _______ effect usually occurs.

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

Which statement is NOT true about the best way to deal with media information?

Billboards and television commercials tend to use

Research on attitude inoculation suggests that religious educators are wise to avoid

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Forgetting creates the recency effect when

The credibility of a noncredible person may increase over time if people remember the message more than the reason for discounting it in the first place.This is known as

The motivation to think and analyze is referred to as the need for

Frank (1982)noted that psychotherapy is similar to cults and zealous self-help groups because they provide all of the following EXCEPT

People who are quick to respond to peripheral cues,such as a communicator's attractiveness,are _______ in the need for cognition.

Whether a one-sided or two-sided message is more persuasive depends on all of the following EXCEPT

An audience is more likely to perceive a speaker as sincere when

Speaking to a huge anti-union retail store,an anti-union political candidate's expertise seems to

Sharon wants to talk to her teenage daughter about the dangers of smoking.Which of the following suggestions is LEAST likely to persuade Sharon's daughter to resist the pressure to smoke?

People most vulnerable to cults are usually

The _____-route process is more likely to lead to long-term attitude and behavior changes than is the _____-route process.

The _______ route to persuasion occurs when interested people focus on arguments.