Exam 7: Persuasion

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Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ____-route processing;B's ads use ____-route processing.

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We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

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Credible communicators have the best success in persuading.These are people that do all of the following EXCEPT

(Multiple Choice)
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In terms of persuasion,attractive people are

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Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

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Leaders of cults who get individuals to engage in unusual types of behavior

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Explain the principles and techniques you would use to become a cult leader.

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Another term for a cult is a(n)

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Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

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As a general rule of thumb,persuasion _______ as the significance and familiarity of the issue ______.

(Multiple Choice)
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People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

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The Eldersveld and Dodge (1954)study identified which group casting the most votes in an election?

(Multiple Choice)
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Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

(Multiple Choice)
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Speaking to a labor union,a pro-union professor's expertise seems to

(Multiple Choice)
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Describe how age plays a role in persuasion.Be sure to compare and contrast the life cycle explanation and the generational explanation.

(Essay)
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The _______ effect refers to how information that is presented first usually has the most influence.

(Multiple Choice)
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Kiesler (1971)recommended that one way to stimulate people's thinking so that they become more committed to their positions is to

(Multiple Choice)
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Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

(Multiple Choice)
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Miller and his colleagues (1976)reported a _______ relationship between trustworthiness and the rate at which people speak.

(Multiple Choice)
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Abelson and his colleagues (1982)found that voting preferences in the United States could be reasonably predicted from voters'

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