Exam 7: Persuasion

Research has concluded that stimulating thinking makes stronger messages _______ persuasive and (because of counterarguing)weak messages _______ persuasive.

Researchers have found that trustworthiness is _______ if the audience believes the communicator is NOT trying to persuade them.

When people tended to honor their public commitments,Cialdini (2008)called this the _______ principle of persuasion.

Sally is interested in purchasing a DVD player,and is overwhelmed by the many different models available at her local electronics store.She decides to consult a magazine devoted to reviewing the quality of home electronics.After reading a number of articles stating the pros and cons of each model,she decides on a DVD player.Sally has been persuaded to purchase this particular DVD player because of the _______ route to persuasion.

According to the text,the factor that determines if we call attempts at persuasion "education" or "propaganda" is whether or not

Messages are best understood and remembered when they are

Research has found that _______ speakers are rated as more objective,intelligent,and knowledgeable.

Eagly,Wood,and Chaiken (1978)found that when an anti-business speech was said to be given by a pro-environmentalist,it was perceived as _______ and _______.

Darley and Cooper (1972)found that when students were invited to write essays advocating a strict dress code,which was against the students' own positions,the students were not willing to write the essays even if they were paid.After turning down the money,the students became

People who have a high need for cognition are likely to

Inoculation research suggests that children

Persuasive speakers must deliver messages that do all of the following except

Stephanie is campaigning for the conservation of fossil fuels to a group of NASA engineers.To be the most successful,Stephanie should incorporate which type of arguments into her speech?

Explain attitude inoculation and how it affects persuasive appeals.

Mere repetition of a message can

Perceived trustworthiness includes all of the following behaviors EXCEPT

When a choice concerns matters of personal value or ways of life,_______ communicators have more influence.

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

_____ exposes people to weak attacks on their attitudes so that when stronger attacks come,they have refutations available.

According to Myers,the most effective instructors