Question 1

Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?

Accepted Answer

A) objective 
B) humorous 
C) intelligent 
D) knowledgeable 
A) objective 
B) humorous 
C) intelligent 
D) knowledgeable B

Question 2

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Accepted Answer

A) peripheral 
B) central 
C) logical 
D) image 
A) peripheral 
B) central 
C) logical 
D) image A

Question 3

Attitudes regarding the war with Iraq differ significantly depending on

Accepted Answer

A) the personality factors. 
B) the gender. 
C) the differing information received. 
D) the type of persuasion useD. 
A) the personality factors. 
B) the gender. 
C) the differing information received. 
D) the type of persuasion useD. C

Question 4

Which of the following must take place before a message is likely to persuade?

Accepted Answer

A) attention to the message 
B) peripheral processing 
C) central processing 
D) education rather than propaganda 
A) attention to the message 
B) peripheral processing 
C) central processing 
D) education rather than propaganda

Question 5

Define both central and peripheral routes to processing.Provide an example of
each,and suggest when each is most appropriate.

Accepted Answer

The answer of Define both central and peripheral routes to...

Question 6

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Accepted Answer

A) the communicator 
B) the context 
C) the message 
D) how the message is communicated 
A) the communicator 
B) the context 
C) the message 
D) how the message is communicated

Question 7

What is the effect of a fear-arousing communication?

Accepted Answer

A) Fear renders a communication ineffective. 
B) Generally the more frightened people are,the more they respond. 
C) Evoking a low level of fear is effective,but producing a high level of fear is not. 
D) Fear appeals are effective with women but boomerang with men. 
A) Fear renders a communication ineffective. 
B) Generally the more frightened people are,the more they respond. 
C) Evoking a low level of fear is effective,but producing a high level of fear is not. 
D) Fear appeals are effective with women but boomerang with men.

Question 8

Who is the most responsive to rational appeals?

Accepted Answer

A) well-educated and analytical people 
B) well-educated and non-analytical people 
C) less educated and analytical people 
D) less educated and non-analytical people 
A) well-educated and analytical people 
B) well-educated and non-analytical people 
C) less educated and analytical people 
D) less educated and non-analytical people

Question 9

By the definitions in the book,education is more _____,whereas propaganda is more _____.

Accepted Answer

A) coercive;factual 
B) important;useful 
C) factual;coercive 
D) useful;important 
A) coercive;factual 
B) important;useful 
C) factual;coercive 
D) useful;important

Question 10

According to Aronson,Turner,and Carlsmith (1963),the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the

Accepted Answer

A) receiver of the message is emotionally invested in the topic. 
B) receiver of the message is interested in the topic. 
C) communicator of the message is credible. 
D) communicator of the message is articulate. 
A) receiver of the message is emotionally invested in the topic. 
B) receiver of the message is interested in the topic. 
C) communicator of the message is credible. 
D) communicator of the message is articulate.

Question 11

When your audience ____,a one-sided argument is most effective for changing attitudes.

Accepted Answer

A) has experienced reactance 
B) already knows that there are two sides to the argument 
C) already agrees with you 
D) is highly educated 
A) has experienced reactance 
B) already knows that there are two sides to the argument 
C) already agrees with you 
D) is highly educated

Question 12

_______ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Accepted Answer

A) Compliance 
B) Persuasion 
C) Inoculation 
D) Sleeper effect 
A) Compliance 
B) Persuasion 
C) Inoculation 
D) Sleeper effect

Question 13

Which factor decreases the persuasiveness of the source of a message?

Accepted Answer

A) appearing to be credible 
B) speaking confidently 
C) speaking slowly and carefully 
D) arguing against one's own self-interest 
A) appearing to be credible 
B) speaking confidently 
C) speaking slowly and carefully 
D) arguing against one's own self-interest

Question 14

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Accepted Answer

A) is credible. 
B) uses a fear arousing message. 
C) first puts them in a good mood. 
D) uses a one-sided argument. 
A) is credible. 
B) uses a fear arousing message. 
C) first puts them in a good mood. 
D) uses a one-sided argument.

Question 15

When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008)called this the _______ principle of persuasion.

Accepted Answer

A) liking 
B) authority 
C) social proof 
D) scarcity 
A) liking 
B) authority 
C) social proof 
D) scarcity

Question 16

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Accepted Answer

A) liking 
B) similarity 
C) consistency 
D) physical appeal 
A) liking 
B) similarity 
C) consistency 
D) physical appeal

Question 17

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enh

Question 18

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the _____ explanation of attitude change.

Accepted Answer

A) generational 
B) life cycle 
C) lifespan 
D) cohort 
A) generational 
B) life cycle 
C) lifespan 
D) cohort

Question 19

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Accepted Answer

A) honest 
B) guileless 
C) honorable 
D) credible 
A) honest 
B) guileless 
C) honorable 
D) credible

Question 20

Macy prefers classes with professors who are visually appealing and entertaining,rather than classes with professors who are knowledgeable and effective communicators.Macy is probably _______ in the need for cognition.

Accepted Answer

A) low 
B) average 
C) high 
D) slightly above average 
A) low 
B) average 
C) high 
D) slightly above average

Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Attitudes regarding the war with Iraq differ significantly depending on

Which of the following must take place before a message is likely to persuade?

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

What is the effect of a fear-arousing communication?

Who is the most responsive to rational appeals?

By the definitions in the book,education is more _,whereas propaganda is more _.

According to Aronson,Turner,and Carlsmith (1963),the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the

When your audience ____,a one-sided argument is most effective for changing attitudes.

_______ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Which factor decreases the persuasiveness of the source of a message?

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008)called this the _______ principle of persuasion.

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the _____ explanation of attitude change.

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Macy prefers classes with professors who are visually appealing and entertaining,rather than classes with professors who are knowledgeable and effective communicators.Macy is probably _______ in the need for cognition.

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters

Exam 7: Persuasion

Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Attitudes regarding the war with Iraq differ significantly depending on

Which of the following must take place before a message is likely to persuade?

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

What is the effect of a fear-arousing communication?

Who is the most responsive to rational appeals?

By the definitions in the book,education is more _____,whereas propaganda is more _____.

According to Aronson,Turner,and Carlsmith (1963),the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the

When your audience ____,a one-sided argument is most effective for changing attitudes.

_______ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Which factor decreases the persuasiveness of the source of a message?

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008)called this the _______ principle of persuasion.

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the _____ explanation of attitude change.

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Macy prefers classes with professors who are visually appealing and entertaining,rather than classes with professors who are knowledgeable and effective communicators.Macy is probably _______ in the need for cognition.

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes,culture,and Gender

Conformity and Obedience

Group Influence

Prejudice: Disliking Others

Aggression: Hurting Others

Attraction and Intimacy: Liking and Loving Others

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters

By the definitions in the book,education is more _,whereas propaganda is more _.