Question 1

One reason cultural factors challenge global marketers is that many of these factors are hidden from view.

Accepted Answer

A) True 
 B)False  True

Question 2

There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.

Accepted Answer

The task of the global marketer is twofold based on the differences and similarities prevalent worldwide. First, marketers must study and understand the country cultures in which conduction of business is planned. Secondly, marketers must incorporate this understanding into the marketing planning process. Several adaptations will be needed in developing strategies. Deep cultural understanding can actually be a source of competitive advantage for global companies. It is not only the language but deep understanding of culture and developing a relationship that is of paramount importance. In a new geographic market, it requires a combination of tough-mindedness and generosity. While marketers should be secure in their own convictions and traditions, generosity is required to appreciate the integrity and value of other ways of life as well as points of view. People should overcome the prejudices that are a natural result of the human tendency toward ethnocentricity.

Question 3

The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation?

Accepted Answer

A) relative advantage 
B) communicability 
C) compatibility 
D) complexity 
E) divisibility 
A) relative advantage 
B) communicability 
C) compatibility 
D) complexity 
E) divisibility B

Question 4

Music provides an interesting example of the "think globally, act locally" concept.

Accepted Answer

A) True 
 B)False

Question 5

Danes generally are not afraid of taking chances; they are comfortable doing things that are not carefully thought out or planned. Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits. This is an example of the application of Hofstede's typology under the values which highlight:

Accepted Answer

A) Future Orientation. 
B) Uncertainty Avoidance. 
C) Gender Differentiation. 
D) Power Distance. 
E) Individualism/Collectivism. 
A) Future Orientation. 
B) Uncertainty Avoidance. 
C) Gender Differentiation. 
D) Power Distance. 
E) Individualism/Collectivism.

Question 6

An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it, with the intention of having it put on the bulletin board. To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English. In communication terms this error can be attributed due to:

Accepted Answer

A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics. 
A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics.

Question 7

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.

Accepted Answer

A) True 
 B)False

Question 8

According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as:

Accepted Answer

A) nurturing 
B) individualistic 
C) collectivistic 
D) power distance 
E) achievement 
A) nurturing 
B) individualistic 
C) collectivistic 
D) power distance 
E) achievement

Question 9

In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette (DCC)player. DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. This latter feature reflects which of the following characteristics of innovations?

Accepted Answer

A) relative advantage 
B) communicability 
C) compatibility 
D) complexity 
E) divisibility 
A) relative advantage 
B) communicability 
C) compatibility 
D) complexity 
E) divisibility

Question 10

Although some food preferences remain deeply embedded in culture, plenty of evidence suggests that global dietary preferences are converging.

Accepted Answer

A) True 
 B)False

Question 11

To speed adoption of a new product, a marketing team should:

Accepted Answer

A) ensure that features and benefits can be communicated or demonstrated. 
B) design the maximum amount of complexity into the product. 
C) discourage limited use on a "trial" basis. 
D) attempt to make a clean break with existing customer values. 
E) rely heavily on word-of-mouth marketing. 
A) ensure that features and benefits can be communicated or demonstrated. 
B) design the maximum amount of complexity into the product. 
C) discourage limited use on a "trial" basis. 
D) attempt to make a clean break with existing customer values. 
E) rely heavily on word-of-mouth marketing.

Question 12

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business, it's a clue that you are doing business in a high-context culture.

Accepted Answer

A) True 
 B)False

Question 13

Adopter categories are classifications of individuals within a market on the basis of their innovativeness. When Apple introduced the Apple watch people waited in long lines before the doors opened. According to experts, those people can be categorized as:

Accepted Answer

A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards. 
A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards.

Question 14

When John Brooks, a defender on the U.S. men's national soccer team, scored the winning goal against Ghana late in a first-round game of the Fédération Internationale de Football Association (FIFA)2014 World Cup at Arena Amazonia, nearly 16 million American TV viewers were tuned in. Considering this statement, which of the following statements is incorrect?

Accepted Answer

A) The record-setting television audience for World Cup 2014 provided evidence of soccer's growing popularity in the United States. 
B) The victory in Brazil was especially sweet because Ghana's Black Stars was the team that had defeated the Americans in a second-round game at the 2010 World Cup in South Africa. 
C) Ghana had ended Team USA's hopes in the 2006 World Cup in Germany. 
D) The U.S. team lost to Portugal in the game that attracted nearly 25 million American TV viewers. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans. 
A) The record-setting television audience for World Cup 2014 provided evidence of soccer's growing popularity in the United States. 
B) The victory in Brazil was especially sweet because Ghana's Black Stars was the team that had defeated the Americans in a second-round game at the 2010 World Cup in South Africa. 
C) Ghana had ended Team USA's hopes in the 2006 World Cup in Germany. 
D) The U.S. team lost to Portugal in the game that attracted nearly 25 million American TV viewers. 
E) FIFA has chosen Total Apparel Group (TAG)to boost soccer's visibility and popularity among Americans.

Question 15

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism. Avoiding the Self-Reference Criterion (SRC)requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation.

Accepted Answer

A) True 
 B)False

Question 16

White connotes purity and cleanliness in the West, but it is often associated with death, mourning, and funerals in China and other parts of Asia.

Accepted Answer

A) True 
 B)False

Question 17

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Accepted Answer

A) a person's perception of market needs is framed by others cultural experience. 
B) the perceptual blockage and distortion about cultures are hard to reduce. 
C) an unbiased perception is a vital and critical skill in global marketing. 
D) an unconscious reference to one's cultural values is critical in global marketing. 
E) the prior success and ethnocentrism can override the SRC. 
A) a person's perception of market needs is framed by others cultural experience. 
B) the perceptual blockage and distortion about cultures are hard to reduce. 
C) an unbiased perception is a vital and critical skill in global marketing. 
D) an unconscious reference to one's cultural values is critical in global marketing. 
E) the prior success and ethnocentrism can override the SRC.

Question 18

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Accepted Answer

With the increased use of information te

Question 19

Insisting on competitive bidding can cause complications in:

Accepted Answer

A) low-context cultures 
B) high-context cultures. 
C) low and high context cultures. 
D) Korean cultures. 
E) Japanese cultures. 
A) low-context cultures 
B) high-context cultures. 
C) low and high context cultures. 
D) Korean cultures. 
E) Japanese cultures.

Question 20

The use of the color ________ dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations and is now associated with royalty and divinity.

Accepted Answer

A) red 
B) green 
C) blue 
D) orange 
E) brown 
A) red 
B) green 
C) blue 
D) orange 
E) brown

One reason cultural factors challenge global marketers is that many of these factors are hidden from view.

There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.

The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation?

Music provides an interesting example of the "think globally, act locally" concept.

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.

According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as:

Although some food preferences remain deeply embedded in culture, plenty of evidence suggests that global dietary preferences are converging.

To speed adoption of a new product, a marketing team should:

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business, it's a clue that you are doing business in a high-context culture.

Adopter categories are classifications of individuals within a market on the basis of their innovativeness. When Apple introduced the Apple watch people waited in long lines before the doors opened. According to experts, those people can be categorized as:

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism. Avoiding the Self-Reference Criterion (SRC)requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation.

White connotes purity and cleanliness in the West, but it is often associated with death, mourning, and funerals in China and other parts of Asia.

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Insisting on competitive bidding can cause complications in:

The use of the color ________ dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations and is now associated with royalty and divinity.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

One reason cultural factors challenge global marketers is that many of these factors are hidden from view.

There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult. Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.

The sales of the Apple watch increased when customers were informed about various functions of the watch. This change in sales reflects which of the following characteristics of innovation?

Music provides an interesting example of the "think globally, act locally" concept.

In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.

According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as:

Although some food preferences remain deeply embedded in culture, plenty of evidence suggests that global dietary preferences are converging.

To speed adoption of a new product, a marketing team should:

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business, it's a clue that you are doing business in a high-context culture.

Adopter categories are classifications of individuals within a market on the basis of their innovativeness. When Apple introduced the Apple watch people waited in long lines before the doors opened. According to experts, those people can be categorized as:

Former Disney chairman Michael Eisner and other company executives were blinded by ethnocentrism. Avoiding the Self-Reference Criterion (SRC)requires a person to suspend assumptions based on prior experience and success and be prepared to acquire new knowledge about human behavior and motivation.

White connotes purity and cleanliness in the West, but it is often associated with death, mourning, and funerals in China and other parts of Asia.

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Insisting on competitive bidding can cause complications in:

The use of the color ________ dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations and is now associated with royalty and divinity.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters