Question 1

What are some of the salient characteristics and differences between high- and low-context cultures?

Accepted Answer

In a low-context culture, messages are e

Question 2

Which of the following is true about "coffee culture" in England?

Accepted Answer

A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. 
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. 
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. 
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. 
E) Starbucks has been successful in England since it started selling beer. 
A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. 
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. 
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. 
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. 
E) Starbucks has been successful in England since it started selling beer.

Question 3

There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services.

Accepted Answer

There are five different characteristics

Question 4

Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.

Accepted Answer

A) True 
 B)False

Question 5

High-context messages are explicit and specific; words carry most of the communication power.

Accepted Answer

A) True 
 B)False

Question 6

One of the basic elements of Roger's diffusion theory is the concept of adoption process which deals with the mental stages through which an individual passes from the time of his or her first knowledge of an innovation to the time of product adoption or purchase. Briefly describe these stages giving examples of Apples' iPhone.

Accepted Answer

1. Awareness. In the first stage the cus

Question 7

Together, innovators and early adopters make up about ________ of the potential market for a new product.

Accepted Answer

A) 16% 
B) 26% 
C) 34% 
D) 46% 
E) 12% 
A) 16% 
B) 26% 
C) 34% 
D) 46% 
E) 12%

Question 8

According to Roger's diffusion theory, most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Accepted Answer

A) True 
 B)False

Question 9

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values. Giving an example of a country, explain how these attributes are so important.

Accepted Answer

An attitude is a learned tendency to res

Question 10

In high-context cultures, time is:

Accepted Answer

A) monochronic. 
B) polychronic. 
C) linear. 
D) short. 
E) common. 
A) monochronic. 
B) polychronic. 
C) linear. 
D) short. 
E) common.

Question 11

The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI)the:

Accepted Answer

A) greater is uncertainty avoidance. 
B) lower is the level of trust. 
C) higher is tolerance for ambiguity. 
D) greater is male dominance 
E) lower is the harmony. 
A) greater is uncertainty avoidance. 
B) lower is the level of trust. 
C) higher is tolerance for ambiguity. 
D) greater is male dominance 
E) lower is the harmony.

Question 12

Which of the following shows the correct order of the product adoption process?

Accepted Answer

A) evaluation→trial→awareness→interest→adoption 
B) trial→interest→evaluation→awareness→adoption 
C) interest→awareness→adoption→trial→evaluation 
D) awareness→interest→evaluation→trial→adoption 
E) adoption→evaluation→trial→interest→awareness 
A) evaluation→trial→awareness→interest→adoption 
B) trial→interest→evaluation→awareness→adoption 
C) interest→awareness→adoption→trial→evaluation 
D) awareness→interest→evaluation→trial→adoption 
E) adoption→evaluation→trial→interest→awareness

Question 13

As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted.

Accepted Answer

A) French artistic foods 
B) American fast foods 
C) Chinese retail foods 
D) Indian spicy foods 
E) Mexican spicy foods 
A) French artistic foods 
B) American fast foods 
C) Chinese retail foods 
D) Indian spicy foods 
E) Mexican spicy foods

Question 14

Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Accepted Answer

A) in Middle Eastern countries it is customary to take off shoes at the door. 
B) it is difficult to notice when one winks eyes since there are many people in India. 
C) people pick up nonverbal cues and understand intuitively without being told. 
D) these actions distract people from hearing at meetings. 
E) people are not aware of Western ways of doing business. 
A) in Middle Eastern countries it is customary to take off shoes at the door. 
B) it is difficult to notice when one winks eyes since there are many people in India. 
C) people pick up nonverbal cues and understand intuitively without being told. 
D) these actions distract people from hearing at meetings. 
E) people are not aware of Western ways of doing business.

Question 15

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing.

Accepted Answer

A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology 
A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology

Question 16

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

Accepted Answer

A) True 
 B)False

Question 17

In China, Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Accepted Answer

A) True 
 B)False

Question 18

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Accepted Answer

A) True 
 B)False

Question 19

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

Accepted Answer

A) True 
 B)False

Question 20

According to Hofstede's research on cultural values, masculinity dimension describes a society in which social roles of men and women overlap.

Accepted Answer

A) True 
 B)False

What are some of the salient characteristics and differences between high- and low-context cultures?

Which of the following is true about "coffee culture" in England?

There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services.

Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.

High-context messages are explicit and specific; words carry most of the communication power.

Together, innovators and early adopters make up about ________ of the potential market for a new product.

According to Roger's diffusion theory, most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values. Giving an example of a country, explain how these attributes are so important.

In high-context cultures, time is:

The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI)the:

Which of the following shows the correct order of the product adoption process?

As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted.

Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing.

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

In China, Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

According to Hofstede's research on cultural values, masculinity dimension describes a society in which social roles of men and women overlap.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

What are some of the salient characteristics and differences between high- and low-context cultures?

Which of the following is true about "coffee culture" in England?

There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services.

Long-term values include persistence (perseverance), defined as a general tenacity in the pursuit of a goal.

High-context messages are explicit and specific; words carry most of the communication power.

Together, innovators and early adopters make up about ________ of the potential market for a new product.

According to Roger's diffusion theory, most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes, beliefs, and values. Giving an example of a country, explain how these attributes are so important.

In high-context cultures, time is:

The power distance dimension reflects the degree of trust among members of society. Thus, the higher the power distance (PDI)the:

Which of the following shows the correct order of the product adoption process?

As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted.

Giving business cards with the left hand in Malaysia, showing soles of shoes to a host in Saudi Arabia, and winking one eye in India are all considered impolite interpersonal communication due to the fact that:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name. These are examples which show the importance of ________ in global marketing.

Cadbury has trademarked the color purple for its chocolate confectionary packaging.

In China, Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Americans typically want to "go it alone." As a result, they may be outnumbered in a negotiation situation.

According to Hofstede's research on cultural values, masculinity dimension describes a society in which social roles of men and women overlap.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters