Chat with AIExam 12: Global Marketing Channels and Physical Distribution
The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar, difficult-to-enter markets.
(71) 
VerifiedTrue
What are global retail categories? Describe these categories giving examples.
(79) VerifiedThe categories for global retailing can be visualized in the form of a matrix. One axis of the matrix represents private or own-label focus versus a manufacturer brands focus. The other axis differentiates between retailers specializing in relatively few product categories and retailers that offer a wide product assortment. IKEA, Benetton, and Gap fall under quadrant A, which contains global retailers with a niche focus as well as an own-label focus. In quadrant B, the private-label focus is retained, but many more product categories are offered. This is the strategy of Marks & Spencer whose strategy, Michael private label, is found on a broad range of clothing, food, home furnishings, jewelry, and other items. Retailers in the upper right quadrant offer many well-known brands in a relatively tightly defined merchandise range. Such businesses include Toys "R" Us, Virgin, and others. These types of stores tend to quickly dominate smaller established retailers by out-merchandising local competition and offering customers superior value. Carrefour, Walmart, and Promodes and similar businesses fall in the fourth quadrant. They offer the same type of merchandise available from established local retailers. Thus, there are different strategies that can be followed based on different criteria.
When companies adopt an indirect involvement channel they have all of the following activities except:
(80) VerifiedD
Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
(77) Trains are more reliable than trucks for transportation of goods.
(81) A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the west coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is:
(81) Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
(66) Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:
(72) Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?
(90) What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.
(91) Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
(72) Which of the following transportation modes ranks lowest in capability?
(77) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as:
(86) Apple, Levi Strauss, Nike, Sony, well-known fashion design houses, and other companies with strong brands sometimes establish flagship retail stores as a means of obtaining marketing intelligence.
(65) A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.
(81) Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012?
(72) Where in the axis that differentiates between retailers does IKEA fall?
(75) By definition, a retailer that caters to the general public would be upstream in an industry's supply chain.
(80) 
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