Exam 12: Global Marketing Channels and Physical Distribution

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments, and consumer behavior and preferences.

Legislatures in India are suspicious about Walmart's motives in going to India, since they fear the foreigners will raise prices after they have driven small operators out of business.

Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club approaches under a single roof.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Generally, a local distributor is required. What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

It is advisable to treat local distributors as temporary market-entry vehicles.

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue. However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012. Other facts about horse meat include all of the following except:

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

Walmart pulled out of Germany; Best Buy closed several stores in China. These examples illustrate that it is not possible to export a retail business model that has proven successful in the domestic market.

When a company uses intermodal or multimodal transportation, it is:

Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?

Kodak adopted a direct involvement approach in Japan by utilizing independent agents, distributors, and retailers.

Which country has the biggest market for Tupperware?

In 2012, a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland. What are the factors and impact of this scandal on consumer's food selection patterns and health consequences?

Saks Fifth Avenue has ________ stores in the Middle East.

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.

E-bay pioneered a form of online commerce known as p-to-p or peer-to-peer marketing whereby individual consumers market products to other individuals.

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:

Channel strategy involves an analysis of each shipping mode to determine which mode, or combination of modes, will be both effective and efficient in a given situation.