Exam 12: Global Marketing Channels and Physical Distribution

Dollar stores are classified under:

Tupperware is considered as an aspirational brand that represents "moving up" in life in:

As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain. This represents an inappropriate market-entry approach for a global retailer.

The cherry picker is most interested in developing a market for a new product, which helps an expanding international company.

All of the following stores are categorized as "superstores" except:

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

An export administrator, Beth Dorrell, notes, "A commodity raw material from Africa can be refined in Asia, then shipped to South America to be incorporated into a component of a final product that is produced in the Middle East and then sold around the world." In light of this statement, describe supply chain, value chain, and logistics. List and briefly describe the most important distribution activities.

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe. All of the following reasons are responsible for such a move except:

The term logistics management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

To motivate shopkeepers to stock more of P&G's products, the company launched a:

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to?

Tesco made vigorous effort to penetrate the U.S. market.

In Japan, the biggest barrier facing U.S. auto manufacturers is that half the cars that are sold each year are sold door-to-door.

When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?

As Walmart extends its reach around the globe, some observers are very skeptical and consider it as an "assault" or "invasion." Using Walmart in India as an example discuss all impacting factors.

After successfully penetrating China's first-tier cities, Mary Kay expanded into second- and third-tier locations.