Exam 15: Global Marketing and the Digital Revolution

In every industry, companies are embedded in a(n)________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.

One of the problems with Web site sales is credit card fraud. All of the following countries are those where fraud is rampant except:

Konbini refers to convenience stores where consumers can pay for online purchases in

While South Korea is considered as "ready for tomorrow" in terms of Internet speed, countries which are "below today's applications threshold" include all of the following except:

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:

The Internet's powerful capabilities and increasing importance have resulted in a backlash that manifests itself in various ways. Giving examples, explain how this statement is true.

Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as:

The integrated circuit and the concept of binary code permitted the development of the:

According to innovation expert Clayton Christensen, an organization's capabilities define its disabilities.

A key player in the cell phone business who could have been first to market with a cell phone camera is:

Localizing a Web site in native language can be done by translating a Web site from the home-country language.

Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control.

________ are online retail operations that allow customers to purchase goods and services.

Although it is certainly possible for European consumers to browse Amazon.com's U.S. site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except:

Today, almost 3 billion people-nearly half of the world's population-are using the Internet.

Sustaining technologies enable something to be done that was previously deemed impossible.

Ideally, each country-specific site should reflect all of the following except:

Apple's wildly successful iPhone comes equipped with a full-blown version of the company's iOS and Web browser.

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

How can Web sites be classified? Show how different companies fall under different categories.