Exam 15: Global Marketing and the Digital Revolution

The digital revolution is a paradigm shift resulting from technological advances that allow for the digitalization of analog sources of information, sounds, and images.

"Convergence" is a term that describes a world in which the telecommunications, consumer electronics, computer, and entertainment industries are entering each other's markets.

According to a recent "digital opportunity index" published by the United Nations, Japan leads the world in providing its citizens with access to information and communications technologies (ICT).

The digital revolution is causing dramatic, desired changes in industry structures.

Alcatel-Lucent, the French telecommunications equipment manufacturer, has launched a service that sends tailored text messages when smartphone users are near a specific location, such as a store, hotel, or restaurant. This capability can help in all of the following ways except:

Government in Singapore and Korea offer large sums of money to private citizens and businesses to pay for broadband equipment and consulting services. In contrast, the spread of broadband is very slow in the United States. What could be the reason for slow movement in the United States?

An innovation that is disrupting to one firm can be sustaining to another firm.

Cloud-based music services are expected to have a major impact on the mobile music business. The reason for their popularity includes all of the following except:

"Cloud computing" is different from currently available technologies in all of the following aspects except:

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

The market opportunity in Africa is limited because the people are too poor, and it is too risky to do business there.

The top Digital Agency Network by 2014 Interactive Marketing Revenue is:

According to the forecast regarding online retail sales among select European countries by the year 2018 Germany will be ranked at the top in the region.

In South Korea, the Netherlands, Greenland, the UAE, Bahrain, and Qatar, more than 90 percent of the population is online.

Because the Internet is global, no single country controls it.

Excluding China, which does not allow Google to publish figures regarding its requests for information, the government with the largest number of requests for information is:

Ironically, Motorola, a key player in the cell phone business, could have been first to market with a cell phone camera.

An Internet site's address on the World Wide Web is:

________-commerce is one of the significant marketing opportunities made possible by the digital revolution.

________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures.