Question 1

Industry experts expect marketers to integrate SMS with communication via other digital channels, such as the Internet and e-mail.

Accepted Answer

A) True 
 B)False

Question 2

Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:

Accepted Answer

A) less power consumption. 
B) well suited to use with cell phones. 
C) works over shorter distances. 
D) can be used in automobiles. 
E) can be incorporated into home appliances. 
A) less power consumption. 
B) well suited to use with cell phones. 
C) works over shorter distances. 
D) can be used in automobiles. 
E) can be incorporated into home appliances.

Question 3

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

Accepted Answer

A) Robert Noyce and Jack Kilby 
B) Vincent Atanasoff and Clifford Berry 
C) Vint Serf and Bob Kahn 
D) Steve Jobs and Steve Wozniak 
E) Tim Berners-Lee 
A) Robert Noyce and Jack Kilby 
B) Vincent Atanasoff and Clifford Berry 
C) Vint Serf and Bob Kahn 
D) Steve Jobs and Steve Wozniak 
E) Tim Berners-Lee

Question 4

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Accepted Answer

A) True 
 B)False

Question 5

According to various statistics, South Korea leads the world in providing its citizens with access to information and communications technologies. Discuss how South Korea could lead the world in technology and why the United States has taken a relatively slow start, particularly in spreading the broadband technology.

Accepted Answer

South Korea leads the world in broadband

Question 6

Broadband offers companies the telecommunication capability to do all of the following except:

Accepted Answer

A) streaming audio. 
B) streaming video. 
C) streaming media. 
D) streaming sales. 
E) compressed video. 
A) streaming audio. 
B) streaming video. 
C) streaming media. 
D) streaming sales. 
E) compressed video.

Question 7

The domain name for Amazon.com for Germany is:

Accepted Answer

A) amazon.com.gm. 
B) amazon.gr. 
C) amazon.ge. 
D) amazon.de. 
E) amazon.gm. 
A) amazon.com.gm. 
B) amazon.gr. 
C) amazon.ge. 
D) amazon.de. 
E) amazon.gm.

Question 8

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Accepted Answer

A) Companies depend on customers for resources. 
B) Small markets don't satisfy the growth needs of large companies. 
C) Markets that don't exist can't be analyzed. 
D) Technology supply may not equal market demand. 
E) A company's capabilities define its weaknesses. 
A) Companies depend on customers for resources. 
B) Small markets don't satisfy the growth needs of large companies. 
C) Markets that don't exist can't be analyzed. 
D) Technology supply may not equal market demand. 
E) A company's capabilities define its weaknesses.

Question 9

The term "m-commerce" is used to describe the use of:

Accepted Answer

A) Internet in commerce. 
B) web.com in commerce. 
C) credit cards in commerce. 
D) money in commerce. 
E) cell phones in commerce. 
A) Internet in commerce. 
B) web.com in commerce. 
C) credit cards in commerce. 
D) money in commerce. 
E) cell phones in commerce.

Question 10

Some company executives become so committed to a current, profitable technology that they fail to provide adequate levels of investment in new, apparently riskier technologies.

Accepted Answer

A) True 
 B)False

Question 11

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:

Accepted Answer

A) gray market. 
B) piracy. 
C) copyright violation. 
D) cybersquatting. 
E) patent violation. 
A) gray market. 
B) piracy. 
C) copyright violation. 
D) cybersquatting. 
E) patent violation.

Question 12

According to the innovator's dilemma:

Accepted Answer

A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered. 
A) the computing power of a microprocessor doubles every 18 months. 
B) markets that don't exist can't be analyzed. 
C) well-managed companies that listen and respond to needs of established customers may miss opportunities to innovate. 
D) regulation of e-commerce activities will increase at a rate that is directly proportional to the growth of e-commerce revenues. 
E) innovations are copied soon after they are discovered.

Question 13

Acknowledging that consumer awareness of Alibaba is low in the United States, executives are pursuing a "go-slow" approach to the U.S. market.

Accepted Answer

A) True 
 B)False

Question 14

Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

Accepted Answer

A) infrared rays. 
B) magnetic rays. 
C) hot spots. 
D) laptop warriors. 
E) modem. 
A) infrared rays. 
B) magnetic rays. 
C) hot spots. 
D) laptop warriors. 
E) modem.

Question 15

The Web site's architecture should be flexible enough to allow all of the following except:

Accepted Answer

A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy. 
A) different dates. 
B) currency. 
C) money formatting. 
D) local culture. 
E) privacy.

Question 16

Streaming media represents a huge market opportunity for all of the following except:

Accepted Answer

A) video game industry. 
B) online gaming. 
C) game publishers. 
D) Internet portals. 
E) telematics. 
A) video game industry. 
B) online gaming. 
C) game publishers. 
D) Internet portals. 
E) telematics.

Question 17

Each network has its own "metrics of value." For laptop computers this value would include all of the following except:

Accepted Answer

A) small size. 
B) low weight. 
C) power consumption. 
D) memory capacity. 
E) rugged design. 
A) small size. 
B) low weight. 
C) power consumption. 
D) memory capacity. 
E) rugged design.

Question 18

Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?

Accepted Answer

A) Robert Noyce and Jack Kilby 
B) Vincent Atanasoff and Clifford Berry 
C) Vint Serf and Bob Kahn 
D) Steve Jobs and Steve Wozniak 
E) Tim Berners-Lee 
A) Robert Noyce and Jack Kilby 
B) Vincent Atanasoff and Clifford Berry 
C) Vint Serf and Bob Kahn 
D) Steve Jobs and Steve Wozniak 
E) Tim Berners-Lee

Question 20

Web "content sites" provide news and entertainment and support a company's PR efforts.

Accepted Answer

A) True 
 B)False

Industry experts expect marketers to integrate SMS with communication via other digital channels, such as the Internet and e-mail.

Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Broadband offers companies the telecommunication capability to do all of the following except:

The domain name for Amazon.com for Germany is:

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

The term "m-commerce" is used to describe the use of:

Some company executives become so committed to a current, profitable technology that they fail to provide adequate levels of investment in new, apparently riskier technologies.

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:

According to the innovator's dilemma:

Acknowledging that consumer awareness of Alibaba is low in the United States, executives are pursuing a "go-slow" approach to the U.S. market.

Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

The Web site's architecture should be flexible enough to allow all of the following except:

Streaming media represents a huge market opportunity for all of the following except:

Each network has its own "metrics of value." For laptop computers this value would include all of the following except:

Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?

Web "content sites" provide news and entertainment and support a company's PR efforts.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 15: Global Marketing and the Digital Revolution

Industry experts expect marketers to integrate SMS with communication via other digital channels, such as the Internet and e-mail.

Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:

Which of the following digital revolution pioneers created a "network of networks" that is now known as the Internet?

In 1948, a Bell Labs researcher named Claude Shannon wrote a technical report in which he proposed that all information media could be encoded in binary digits, or bits.

Broadband offers companies the telecommunication capability to do all of the following except:

The domain name for Amazon.com for Germany is:

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

The term "m-commerce" is used to describe the use of:

Some company executives become so committed to a current, profitable technology that they fail to provide adequate levels of investment in new, apparently riskier technologies.

The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:

According to the innovator's dilemma:

Acknowledging that consumer awareness of Alibaba is low in the United States, executives are pursuing a "go-slow" approach to the U.S. market.

Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

The Web site's architecture should be flexible enough to allow all of the following except:

Streaming media represents a huge market opportunity for all of the following except:

Each network has its own "metrics of value." For laptop computers this value would include all of the following except:

Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?

Web "content sites" provide news and entertainment and support a company's PR efforts.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters