Question 1

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:

Accepted Answer

A) place utility. 
B) price utility. 
C) information utility. 
D) form utility. 
E) product utility. 
A) place utility. 
B) price utility. 
C) information utility. 
D) form utility. 
E) product utility.

Question 2

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods; Dell computers provides home delivery for its products; Avon is using sales representatives and other companies are using other methods to reach consumers. Describe different channels that can be used for reaching the customers.

Accepted Answer

Marketing channels exist in order to cre

Question 3

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors; don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines. 
A) Select distributors; don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines.

Question 4

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

Accepted Answer

A) True 
 B)False

Question 5

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Accepted Answer

A) True 
 B)False

Question 6

Inventory management is:

Accepted Answer

A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control. 
A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control.

Question 7

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Accepted Answer

A) Hewlett-Packard 
B) Compaq 
C) Dell 
D) Acer 
E) Sony 
A) Hewlett-Packard 
B) Compaq 
C) Dell 
D) Acer 
E) Sony

Question 8

Today, "conbinis" are ubiquitous in Japan, with more than 43,000 store locations.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors; don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines. 
A) Select distributors; don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines.

Question 10

Japanese retailers traditionally offered few extra services to clientele; their stock was chosen not according to consumer demand but, rather, according to purchasing preferences of the stores.

Accepted Answer

A) True 
 B)False

Question 11

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:

Accepted Answer

A) Western-style, big-box retailing is anathema. 
B) millions of shopkeepers will be out of business. 
C) policy makers are suspicious of the company's motives. 
D) attitude that can be traced back to the British East India company of the colonial era. 
E) all of the above 
A) Western-style, big-box retailing is anathema. 
B) millions of shopkeepers will be out of business. 
C) policy makers are suspicious of the company's motives. 
D) attitude that can be traced back to the British East India company of the colonial era. 
E) all of the above

Question 12

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

Accepted Answer

A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above 
A) few product categories, own-label focus 
B) few product categories, manufacturer brand focus 
C) many product categories, own-label focus 
D) many product categories, manufacturer brand focus 
E) none of the above

Question 13

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

Accepted Answer

A) True 
 B)False

Question 14

How can political turmoil and other adverse environmental conditions affect global marketing?

Accepted Answer

The ongoing political upheaval in the Mi

Question 15

When Carrefour, Tesco, or Walmart set up shop in developing countries, they provide customers with access to more products but at higher prices than were available previously. This is an example of global retailing.

Accepted Answer

A) True 
 B)False

Question 16

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of:

Accepted Answer

A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization. 
A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization.

Question 17

An important new tool for inventory management is:

Accepted Answer

A) ODW. 
B) RFID. 
C) LEGO. 
D) VUCA. 
E) EPOS. 
A) ODW. 
B) RFID. 
C) LEGO. 
D) VUCA. 
E) EPOS.

Question 18

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers. Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.

Accepted Answer

Channel innovation can be an essential e

Question 19

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:

Accepted Answer

A) "buy-in-bulk" store program. 
B) "high-frequency" store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program. 
A) "buy-in-bulk" store program. 
B) "high-frequency" store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program.

Question 20

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Accepted Answer

A) organic growth 
B) chain acquisition 
C) franchise 
D) joint venture 
E) own-label focus 
A) organic growth 
B) chain acquisition 
C) franchise 
D) joint venture 
E) own-label focus

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Inventory management is:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Today, "conbinis" are ubiquitous in Japan, with more than 43,000 store locations.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Japanese retailers traditionally offered few extra services to clientele; their stock was chosen not according to consumer demand but, rather, according to purchasing preferences of the stores.

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

How can political turmoil and other adverse environmental conditions affect global marketing?

When Carrefour, Tesco, or Walmart set up shop in developing countries, they provide customers with access to more products but at higher prices than were available previously. This is an example of global retailing.

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of:

An important new tool for inventory management is:

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers. Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as:

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Inventory management is:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Today, "conbinis" are ubiquitous in Japan, with more than 43,000 store locations.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Japanese retailers traditionally offered few extra services to clientele; their stock was chosen not according to consumer demand but, rather, according to purchasing preferences of the stores.

In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

How can political turmoil and other adverse environmental conditions affect global marketing?

When Carrefour, Tesco, or Walmart set up shop in developing countries, they provide customers with access to more products but at higher prices than were available previously. This is an example of global retailing.

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of:

An important new tool for inventory management is:

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers. Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.

In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters