Exam 4: Social and Cultural Environments

The president of an American company was interested in dealing with a company in Saudi Arabia. The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence. This shows that the Saudi Arabian culture is a high-context culture.

Applying Hofstede's typology, show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

While marketers should be secure in their own convictions and traditions, ________ are required to appreciate the integrity and value of other ways of life and points of view.

Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because:

Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as:

Anheuser-Busch and Miller Brewing both experienced market failures in the United Kingdom when they used the phrase "light beer" which was misinterpreted as:

London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries. Also, Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers. Considering these two examples, show how religion can have an impact on marketing.

One of the basic elements of sociologist Everett Roger's Diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals. Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.

Which of the following is true about the innovation diffusion process in Asia?

Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.