The Lesson That SRC (Self-Reference Criterion)teaches Can Be Summarized As

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:

A) a person's perception of market needs is framed by others cultural experience.
B) the perceptual blockage and distortion about cultures are hard to reduce.
C) an unbiased perception is a vital and critical skill in global marketing.
D) an unconscious reference to one's cultural values is critical in global marketing.
E) the prior success and ethnocentrism can override the SRC.

Correct Answer:

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