Question 1

Together,innovators and early adopters make up about ________ of the potential market for a new product.

Accepted Answer

A) 16 percent 
B) 26 percent 
C) 34 percent 
D) 46 percent 
E) 12 percent

Question 2

High-context messages are explicit and specific;words carry most of the communication power.

Accepted Answer

A) True 
 B)False

Question 3

There are considerable differences and similarities among world cultures.This makes the task of the global marketer much more difficult.Giving examples,show what factors have to be taken into account when planning marketing strategy for different parts of the world.

Accepted Answer

The answer of There are considerable differences and similarities among...

Question 4

Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first.The problem was that Japanese women wash clothes in cold water-either tap water or leftover bath water-so they don't care about all-temperature washing (which is a big selling point in the United States).Also,Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding.However,when Japanese housewives added lots of fabric softener to the water,Cheer didn't produce many suds (Americans don't use as much fabric softener).P&G reformulated the product so it wouldn't be affected by fabric softeners,and ads for Cheer in Japan pledged superior cleaning in cold water,not all temperatures.Which of the following might have helped P&G avoid the initial problems with Cheer?

Accepted Answer

A) Maslow's hierarchy 
B) high vs.low context culture 
C) diffusion of innovation 
D) self-reference criterion 
E) polycentric orientation

Question 5

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Accepted Answer

The answer of Giving examples show how technology is providing...

Question 6

Airbnb has become a source of social glue and a new pattern of trust due to all of the following factors,except:

Accepted Answer

A) perception that "strangers equal friends." 
B) the company's logo represents universal belonging. 
C) the letter "A." 
D) a heart shape design in the logo. 
E) a symbol for "pinning" a location.

Question 7

Applying Hofstede's typology,show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

Accepted Answer

The answer of Applying Hofstede's typology,show how Power Distance and...

Question 8

Which of the following is true about "coffee culture" in England?

Accepted Answer

A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea. 
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired. 
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company. 
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained. 
E) Starbucks has been successful in England since it started selling beer.

Question 9

If a marketing manager plans to enter newly industrializing-countries (NICs)or other Asian markets with a product that has proved to be successful in the home market,the product's diffusion processes are likely to be:

Accepted Answer

A) negligible since consumers will take time to assess the relative advantage. 
B) much slower than in the home market. 
C) much faster than in the home market. 
D) similar to that in the home market. 
E) less compatible in the Asian market.

Question 10

The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion).All of the statements listed below portray this meaning except:

Accepted Answer

A) Disney executives believed there is virtually unlimited demand for American cultural exports. 
B) French are sensitive about American cultural imperialism. 
C) Consuming wine with the midday meal is a long-established custom which was not realized by Disney executives. 
D) Disney executives were blinded by their prior success and ethnocentrism. 
E) The SRC can be a powerful negative force in global business.

Question 11

In Korea 4 5683 968 can be interpreted as "I love you."

Accepted Answer

A) True 
 B)False

Question 12

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI),the:

Accepted Answer

A) greater is uncertainty avoidance. 
B) lower is the level of trust. 
C) higher is tolerance for ambiguity. 
D) greater is male dominance. 
E) lower is the harmony.

Question 13

According to Hofstede,a cultural dimension which describes a society in which the social roles of men and women overlap,with neither gender exhibiting overly ambitious or competitive behavior is known as:

Accepted Answer

A) nurturing. 
B) individualistic. 
C) collectivistic. 
D) power distance. 
E) achievement.

Question 14

Comparing and contrasting the diffusion of innovations in Western countries and in Asia,one can say that:

Accepted Answer

A) the process occurs in an identical manner in both regions. 
B) in Asia,the adoption process begins more slowly but ramps up more rapidly than it does in Western countries. 
C) in Western countries,the adoption process begins more slowly but ramps up more rapidly than it does in Asia. 
D) the diffusion of innovation framework is applicable in the West but not in Asia. 
E) the diffusion of innovation framework is applicable in Asia but not in the West.

Question 15

As cultural differences become less relevant and disposable incomes become high,a trend towards greater consumption of the following type of foods is predicted.

Accepted Answer

A) French artistic foods 
B) American fast foods 
C) Chinese retail foods 
D) Indian spicy foods 
E) Mexican spicy foods

Question 16

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

Accepted Answer

A) syntax. 
B) synonym. 
C) phonology. 
D) semiotics. 
E) semantics.

Question 17

Long-term values include persistence (perseverance),defined as a general tenacity in the pursuit of a goal.

Accepted Answer

A) True 
 B)False

Question 18

There are specific characteristics of innovations that affect which innovations are adopted.Define those characteristics giving examples of products or services.

Accepted Answer

The answer of There are specific characteristics of innovations that...

Question 19

The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:

Accepted Answer

A) a person's perception of market needs is framed by others cultural experience. 
B) the perceptual blockage and distortion about cultures are hard to reduce. 
C) an unbiased perception is a vital and critical skill in global marketing. 
D) an unconscious reference to one's cultural values is critical in global marketing. 
E) the prior success and ethnocentrism can override the SRC.

Question 20

Linguists have divided the study of languages into four main areas.The system of word formation is referred to as:

Accepted Answer

A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics.

Exam 4: Social and Cultural Environments

Together,innovators and early adopters make up about ________ of the potential market for a new product.

High-context messages are explicit and specific;words carry most of the communication power.

There are considerable differences and similarities among world cultures.This makes the task of the global marketer much more difficult.Giving examples,show what factors have to be taken into account when planning marketing strategy for different parts of the world.

Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.

Airbnb has become a source of social glue and a new pattern of trust due to all of the following factors,except:

Applying Hofstede's typology,show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries.

Which of the following is true about "coffee culture" in England?

If a marketing manager plans to enter newly industrializing-countries (NICs) or other Asian markets with a product that has proved to be successful in the home market,the product's diffusion processes are likely to be:

The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion) .All of the statements listed below portray this meaning except:

In Korea 4 5683 968 can be interpreted as "I love you."

The power distance dimension reflects the degree of trust among members of society.Thus,the higher the power distance (PDI) ,the:

According to Hofstede,a cultural dimension which describes a society in which the social roles of men and women overlap,with neither gender exhibiting overly ambitious or competitive behavior is known as:

Comparing and contrasting the diffusion of innovations in Western countries and in Asia,one can say that:

As cultural differences become less relevant and disposable incomes become high,a trend towards greater consumption of the following type of foods is predicted.

When the Coca-Cola Company was developing its new Dasani bottled water brand,linguists helped guide the naming process.For example,the recurring "a" was chosen because it has a soothing sound.In linguistics,issues pertaining to letters and sounds are a matter of:

Long-term values include persistence (perseverance),defined as a general tenacity in the pursuit of a goal.

There are specific characteristics of innovations that affect which innovations are adopted.Define those characteristics giving examples of products or services.

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:

Linguists have divided the study of languages into four main areas.The system of word formation is referred to as: