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Global Marketing Study Set 5
Exam 16: Strategic Elements of Competitive Advantage
Path 4
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Question 1
Multiple Choice
Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery.By the time Acer was ready to target the United States in earnest,it was already the number one PC brand in key countries in Latin America,Southeast Asia,and the Middle East.This is an example of which component of competitive innovation?
Question 2
Multiple Choice
Building layers of advantage is one of the elements of Hamel and Prahalad's framework for:
Question 3
Multiple Choice
In the shipbuilding industry,Polish and Chinese shipyards offer simple,standard vessel types at low prices that reflect low production costs.This represents generic strategy related to:
Question 4
True/False
Michael Porter's five forces model and Rugman and D'Cruz's flagship model are both based on the concept of corporate individualism.
Question 5
Multiple Choice
Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of:
Question 6
True/False
The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
Question 7
Multiple Choice
According to Michael Porter's research on the competitive advantage of nations,Switzerland's large synthetic dye industry and the success of the Swiss pharmaceuticals can be explained in terms of:
Question 8
Essay
There have been considerable changes that have taken effect since Porter presented his theories.One such impact is due to the tremendous technological advancement.In light of these changes,examine what potential impact technology has on some of his theories.
Question 9
Multiple Choice
Which of the following is not an element of Rugman and D'Cruz's flagship model?
Question 10
Multiple Choice
Mitsubishi Heavy Industries Ltd.and other Japanese companies manufacture airplanes under license to U.S.firms,and also work as subcontractors for aircraft parts and systems.This type of effort is known as: