Exam 17: Marketing Globally

In a production orientation, a company focuses on efficiency and product quality when selling abroad.

When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?

There are more cost savings for international branding standardization than for international product standardization.

A company that adapts its marketing to foreign differences without deviating very much from its experience is following a customer orientation.

Ampco Industries has a production facility in an area of India in which roads are poorly maintained and dangerous.What part of Ampco's marketing mix do these conditions most likely affect?

In a short essay, discuss gap analysis.