Question 1

In a short essay, compare push and pull promotional strategies.

Accepted Answer

Promotion may be categorized as push, wh

Question 2

Which of the following would be an example of a customer orientation in international marketing?

Accepted Answer

A) A cosmetics company bans animal testing of its products to gain goodwill. 
B) A fruit company brands the bananas it sells in foreign and domestic markets. 
C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol. 
D) A plastics manufacturer makes some components to the specifications of a foreign company. 
A) A cosmetics company bans animal testing of its products to gain goodwill. 
B) A fruit company brands the bananas it sells in foreign and domestic markets. 
C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol. 
D) A plastics manufacturer makes some components to the specifications of a foreign company.

Question 3

Market diversity, government intervention, and currency fluctuations complicate international pricing decisions.

Accepted Answer

A) True 
 B)False

Question 4

Seasonal differences around the world enable MNEs to distribute weather-related sales, such as winter clothing, more evenly throughout the year.

Accepted Answer

A) True 
 B)False

Question 5

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Accepted Answer

A) True 
 B)False

Question 6

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

Accepted Answer

A) cost-plus 
B) skimming 
C) penetration 
D) diversification 
A) cost-plus 
B) skimming 
C) penetration 
D) diversification

Question 7

Which of the following BEST describes a company that follows a social marketing orientation?

Accepted Answer

A) It considers political and safety dimensions of its products. 
B) It is a not-for-profit entity based in a developed country. 
C) It is a government-owned entity from an emerging economy. 
D) It generates sales to niche markets using social networking sites. 
A) It considers political and safety dimensions of its products. 
B) It is a not-for-profit entity based in a developed country. 
C) It is a government-owned entity from an emerging economy. 
D) It generates sales to niche markets using social networking sites.

Question 8

Different country standards, such as safety regulations, add complexity to whether companies decide to use a globally standardized product.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is most likely true?

Accepted Answer

A) Consumers in most countries believe that imported products are better than locally made products. 
B) Brand names have little impact on perceptions about a product's country-of-origin. 
C) Consumers in most countries favor locally made products over imported products. 
D) A positive brand image helps overcome negative perceptions about a product's country-of-origin. 
A) Consumers in most countries believe that imported products are better than locally made products. 
B) Brand names have little impact on perceptions about a product's country-of-origin. 
C) Consumers in most countries favor locally made products over imported products. 
D) A positive brand image helps overcome negative perceptions about a product's country-of-origin.

Question 10

A push strategy for international sales is most likely preferable to a pull strategy when ________.

Accepted Answer

A) there are few prohibitions on advertising 
B) the price of the product is high relative to incomes 
C) people rely on friends' opinions before buying a product 
D) literacy rates are high 
A) there are few prohibitions on advertising 
B) the price of the product is high relative to incomes 
C) people rely on friends' opinions before buying a product 
D) literacy rates are high

Question 11

In advertisements aimed at different countries, companies sometimes use actors who do not speak, along with a voice and/or print overlay.What is the main reason for doing this?

Accepted Answer

A) avoiding dubbing that does not correspond to lip movements 
B) altering themes and messages among countries 
C) meeting legal requirements on morality 
D) reaching a hearing- or sight-impaired audience 
A) avoiding dubbing that does not correspond to lip movements 
B) altering themes and messages among countries 
C) meeting legal requirements on morality 
D) reaching a hearing- or sight-impaired audience

Question 12

The most common way of identifying market segments is through demographics.

Accepted Answer

A) True 
 B)False

Question 13

A company that exports products at a price lower than its domestic market price is using a skimming policy abroad.

Accepted Answer

A) True 
 B)False

Question 14

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

Accepted Answer

A) True 
 B)False

Question 15

What is the LEAST likely reason that international companies are concerned about the gray market?

Accepted Answer

A) undermining the long-term viability of the distributorship system 
B) causing a firm's operations in different countries to compete against each other 
C) requiring companies to make frequent price adjustments to capture the market 
D) preventing companies from charging what the market will bear in each country 
A) undermining the long-term viability of the distributorship system 
B) causing a firm's operations in different countries to compete against each other 
C) requiring companies to make frequent price adjustments to capture the market 
D) preventing companies from charging what the market will bear in each country

Question 16

When a company sells technologically advanced products to global customers, it is more likely to handle distribution itself.

Accepted Answer

A) True 
 B)False

Question 17

International marketing differs from domestic marketing in that ________.

Accepted Answer

A) marketing principles are different 
B) consumers prefer domestically made merchandise 
C) environmental variations require applying principles differently 
D) low prices are a more important competitive factor in foreign markets 
A) marketing principles are different 
B) consumers prefer domestically made merchandise 
C) environmental variations require applying principles differently 
D) low prices are a more important competitive factor in foreign markets

Question 18

The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.

Accepted Answer

A) countries without strong trademark protection 
B) selling to mass markets than in selling to niche markets 
C) countries with strong cultural characteristics of uncertainty avoidance 
D) selling industrial products than final consumer products 
A) countries without strong trademark protection 
B) selling to mass markets than in selling to niche markets 
C) countries with strong cultural characteristics of uncertainty avoidance 
D) selling industrial products than final consumer products

Question 19

What is the gray market? Why are companies concerned about it?

Accepted Answer

By selling goods through unofficial dist

Question 20

International marketing is unlike domestic marketing because the basic principles are completely different.

Accepted Answer

A) True 
 B)False

In a short essay, compare push and pull promotional strategies.

Which of the following would be an example of a customer orientation in international marketing?

Market diversity, government intervention, and currency fluctuations complicate international pricing decisions.

Seasonal differences around the world enable MNEs to distribute weather-related sales, such as winter clothing, more evenly throughout the year.

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

Which of the following BEST describes a company that follows a social marketing orientation?

Different country standards, such as safety regulations, add complexity to whether companies decide to use a globally standardized product.

Which of the following statements is most likely true?

A push strategy for international sales is most likely preferable to a pull strategy when ________.

In advertisements aimed at different countries, companies sometimes use actors who do not speak, along with a voice and/or print overlay.What is the main reason for doing this?

The most common way of identifying market segments is through demographics.

A company that exports products at a price lower than its domestic market price is using a skimming policy abroad.

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

What is the LEAST likely reason that international companies are concerned about the gray market?

When a company sells technologically advanced products to global customers, it is more likely to handle distribution itself.

International marketing differs from domestic marketing in that ________.

The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.

What is the gray market? Why are companies concerned about it?

International marketing is unlike domestic marketing because the basic principles are completely different.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

In a short essay, compare push and pull promotional strategies.

Which of the following would be an example of a customer orientation in international marketing?

Market diversity, government intervention, and currency fluctuations complicate international pricing decisions.

Seasonal differences around the world enable MNEs to distribute weather-related sales, such as winter clothing, more evenly throughout the year.

A problem of advertising through media that reach multiple countries is that the product may not be available everywhere it is advertised.

Foreman Enterprises produces and sells a variety of products for the home.Foreman recently introduced a new detergent at a very low price with the hope that a high number of consumers will try it out.Foreman is most likely using a ________ strategy.

Which of the following BEST describes a company that follows a social marketing orientation?

Different country standards, such as safety regulations, add complexity to whether companies decide to use a globally standardized product.

Which of the following statements is most likely true?

A push strategy for international sales is most likely preferable to a pull strategy when ________.

In advertisements aimed at different countries, companies sometimes use actors who do not speak, along with a voice and/or print overlay.What is the main reason for doing this?

The most common way of identifying market segments is through demographics.

A company that exports products at a price lower than its domestic market price is using a skimming policy abroad.

A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.

What is the LEAST likely reason that international companies are concerned about the gray market?

When a company sells technologically advanced products to global customers, it is more likely to handle distribution itself.

International marketing differs from domestic marketing in that ________.

The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.

What is the gray market? Why are companies concerned about it?

International marketing is unlike domestic marketing because the basic principles are completely different.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters