Question 1

E-commerce facilitates the ability of consumers to compare prices from different distributors, which will most likely result in lower prices on products.

Accepted Answer

A) True 
 B)False

Question 2

In a short essay, discuss the standardization of two marketing components: advertising and distribution.

Accepted Answer

In addition to reducing costs, advertisi

Question 3

In a short essay, discuss the international application of five common marketing orientations.

Accepted Answer

a.Production orientation: Companies focu

Question 4

If a brand name becomes generic in one country, it becomes generic in other countries as well.

Accepted Answer

A) True 
 B)False

Question 5

Some critics complain that MNEs introduce and promote superfluous products in developing countries, causing consumers there to buy these products rather than things they need for their health.People answering this criticism have contended that ________.

Accepted Answer

A) consumers don't buy things because of promotion 
B) the amount spent on so-called superfluous products is insignificant 
C) it is impossible to draw a line between people who can afford and people who can't afford these products 
D) these products serve to motivate people in developing countries to work harder 
A) consumers don't buy things because of promotion 
B) the amount spent on so-called superfluous products is insignificant 
C) it is impossible to draw a line between people who can afford and people who can't afford these products 
D) these products serve to motivate people in developing countries to work harder

Question 6

A company would most likely use gap analysis to ________.

Accepted Answer

A) estimate market potential over a business cycle 
B) compare sales over time 
C) compare consumption potential with its own sales 
D) determine the best market niches to target 
A) estimate market potential over a business cycle 
B) compare sales over time 
C) compare consumption potential with its own sales 
D) determine the best market niches to target

Question 7

Which of the following would LEAST likely be caused by a high inflation rate?

Accepted Answer

A) rules against increasing export prices 
B) inability to quote prices in letters or catalogs 
C) difficulty making changes to vending machines 
D) necessity to set an equivalent value in a stable currency 
A) rules against increasing export prices 
B) inability to quote prices in letters or catalogs 
C) difficulty making changes to vending machines 
D) necessity to set an equivalent value in a stable currency

Question 8

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Accepted Answer

A) cost savings 
B) improvement of local-level quality 
C) avoidance of legal impediments 
D) faster entry into different markets 
A) cost savings 
B) improvement of local-level quality 
C) avoidance of legal impediments 
D) faster entry into different markets

Question 9

Assume the per capita consumption of shoes is three pairs in Country A and two pairs in Country B.The difference probably means that there is a ________ gap in Country B.

Accepted Answer

A) product line 
B) usage 
C) distribution 
D) competitive 
A) product line 
B) usage 
C) distribution 
D) competitive

Question 10

All of the following are true about passive exports EXCEPT that ________.

Accepted Answer

A) companies adapt their products very little to foreign consumer preferences 
B) companies frequently export only if they have excess capacity 
C) companies generally quote higher prices on exports than on domestic sales 
D) they refer to the filling of unsolicited requests from abroad 
A) companies adapt their products very little to foreign consumer preferences 
B) companies frequently export only if they have excess capacity 
C) companies generally quote higher prices on exports than on domestic sales 
D) they refer to the filling of unsolicited requests from abroad

Question 11

Which of the following is NOT a problem when it comes to using a worldwide brand?

Accepted Answer

A) Brand names may carry a different association in another language. 
B) Pronunciation may be difficult in another language. 
C) Acquired brand names cannot be legally changed. 
D) Pictogram alphabets need visual appeal in addition to phonetic appeal. 
A) Brand names may carry a different association in another language. 
B) Pronunciation may be difficult in another language. 
C) Acquired brand names cannot be legally changed. 
D) Pictogram alphabets need visual appeal in addition to phonetic appeal.

Question 12

Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Accepted Answer

A) Convince the distributors that the product and company are viable. 
B) Offer high margins so distributors will compete to get the account. 
C) Determine the distribution gap before signing a contract. 
D) Establish in-house distribution to demonstrate what is desired. 
A) Convince the distributors that the product and company are viable. 
B) Offer high margins so distributors will compete to get the account. 
C) Determine the distribution gap before signing a contract. 
D) Establish in-house distribution to demonstrate what is desired.

Question 14

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

Accepted Answer

A) The prices of the products are too low in developing countries. 
B) Many of the products are deemed to be unnecessary for low income consumers. 
C) The sales enhance local company failures in developing countries. 
D) Developing countries need local production rather than imports. 
A) The prices of the products are too low in developing countries. 
B) Many of the products are deemed to be unnecessary for low income consumers. 
C) The sales enhance local company failures in developing countries. 
D) Developing countries need local production rather than imports.

Question 15

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Accepted Answer

A) It allows companies to determine the allocation of marketing budgets among countries. 
B) It can be used to prevent sales via the gray market. 
C) By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs. 
D) By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own. 
A) It allows companies to determine the allocation of marketing budgets among countries. 
B) It can be used to prevent sales via the gray market. 
C) By seeing the combined market potential among several countries, companies can determine whether there is sufficient demand to justify new product development costs. 
D) By analyzing the distribution gap, companies can better determine whether to handle other companies' imported products along with their own.

Question 16

Which of the following is most likely to occur when a firm segments markets by country?

Accepted Answer

A) achieving objectives by following a sales orientation strategy within that market 
B) initially targeting the high-income consumers within that market 
C) overlooking similarities between different countries 
D) introducing multiple products to assess demand 
A) achieving objectives by following a sales orientation strategy within that market 
B) initially targeting the high-income consumers within that market 
C) overlooking similarities between different countries 
D) introducing multiple products to assess demand

Question 17

Promotion using direct selling techniques is ________.

Accepted Answer

A) a pull strategy 
B) necessary where inflation is high 
C) a standardized advertising technique 
D) a push strategy 
A) a pull strategy 
B) necessary where inflation is high 
C) a standardized advertising technique 
D) a push strategy

Question 18

Which of the following BEST depicts a push strategy for a U.S.company selling in Mexico?

Accepted Answer

A) Tupperware selling through parties in homes 
B) Gillette selling razor blades through supermarkets 
C) KFC selling chicken dinners at its franchises 
D) Google advertising on television 
A) Tupperware selling through parties in homes 
B) Gillette selling razor blades through supermarkets 
C) KFC selling chicken dinners at its franchises 
D) Google advertising on television

Question 19

________ is the most common way of identifying market segments within a country.

Accepted Answer

A) Psychographics 
B) The Internet 
C) Gap analysis 
D) Demographics 
A) Psychographics 
B) The Internet 
C) Gap analysis 
D) Demographics

Question 20

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

Accepted Answer

A) The products were mass-marketed through discount stores. 
B) Internet mail-order sales were developed when people had less time to shop. 
C) Products were developed to fit the specific needs of different country markets. 
D) Brand awareness was developed through advertising. 
A) The products were mass-marketed through discount stores. 
B) Internet mail-order sales were developed when people had less time to shop. 
C) Products were developed to fit the specific needs of different country markets. 
D) Brand awareness was developed through advertising.

E-commerce facilitates the ability of consumers to compare prices from different distributors, which will most likely result in lower prices on products.

In a short essay, discuss the standardization of two marketing components: advertising and distribution.

In a short essay, discuss the international application of five common marketing orientations.

If a brand name becomes generic in one country, it becomes generic in other countries as well.

Some critics complain that MNEs introduce and promote superfluous products in developing countries, causing consumers there to buy these products rather than things they need for their health.People answering this criticism have contended that ________.

A company would most likely use gap analysis to ________.

Which of the following would LEAST likely be caused by a high inflation rate?

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Assume the per capita consumption of shoes is three pairs in Country A and two pairs in Country B.The difference probably means that there is a ________ gap in Country B.

All of the following are true about passive exports EXCEPT that ________.

Which of the following is NOT a problem when it comes to using a worldwide brand?

Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Which of the following is most likely to occur when a firm segments markets by country?

Promotion using direct selling techniques is ________.

Which of the following BEST depicts a push strategy for a U.S.company selling in Mexico?

________ is the most common way of identifying market segments within a country.

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

E-commerce facilitates the ability of consumers to compare prices from different distributors, which will most likely result in lower prices on products.

In a short essay, discuss the standardization of two marketing components: advertising and distribution.

In a short essay, discuss the international application of five common marketing orientations.

If a brand name becomes generic in one country, it becomes generic in other countries as well.

Some critics complain that MNEs introduce and promote superfluous products in developing countries, causing consumers there to buy these products rather than things they need for their health.People answering this criticism have contended that ________.

A company would most likely use gap analysis to ________.

Which of the following would LEAST likely be caused by a high inflation rate?

All of the following are possible advantages of globally standardized advertising programs EXCEPT ________.

Assume the per capita consumption of shoes is three pairs in Country A and two pairs in Country B.The difference probably means that there is a ________ gap in Country B.

All of the following are true about passive exports EXCEPT that ________.

Which of the following is NOT a problem when it comes to using a worldwide brand?

Under a strategic marketing orientation, a company considers potential environmental, health, social, and work-related problems from the sale of its products abroad.

Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?

Why are MNEs criticized for exporting to developing countries the same products they sell in developed countries?

Gap analysis can be used by companies to gain synergy among countries.Which of the following is a benefit of this synergy?

Which of the following is most likely to occur when a firm segments markets by country?

Promotion using direct selling techniques is ________.

Which of the following BEST depicts a push strategy for a U.S.company selling in Mexico?

________ is the most common way of identifying market segments within a country.

Which of the following was most responsible for the early success of Tommy Hilfiger clothing?

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters