Question 1

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Accepted Answer

A) Government restrictions typically limit how many products a company can sell locally. 
B) Selling cost per unit increases substantially when a company offers a broad product line. 
C) Not all products have sufficient demand in every market. 
D) Firms cannot sell products with product line gaps. 
A) Government restrictions typically limit how many products a company can sell locally. 
B) Selling cost per unit increases substantially when a company offers a broad product line. 
C) Not all products have sufficient demand in every market. 
D) Firms cannot sell products with product line gaps. C

Question 2

Diversity of international markets and currency instability have the greatest effect on ________.

Accepted Answer

A) promotion 
B) R&D 
C) branding 
D) pricing 
A) promotion 
B) R&D 
C) branding 
D) pricing D

Question 3

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Accepted Answer

A) Family size is small in those countries. 
B) Some governments require the smaller sizes. 
C) In those countries, many consumers lack sufficient cash to buy larger quantities. 
D) These are products for which the cost of altering package size is negligible. 
A) Family size is small in those countries. 
B) Some governments require the smaller sizes. 
C) In those countries, many consumers lack sufficient cash to buy larger quantities. 
D) These are products for which the cost of altering package size is negligible. C

Question 4

Executives want to set export prices below those that the firm charges domestically.What is the most likely problem the company will experience?

Accepted Answer

A) WTO antidumping regulations 
B) consumer complaints 
C) FDI restrictions 
D) high tariffs 
A) WTO antidumping regulations 
B) consumer complaints 
C) FDI restrictions 
D) high tariffs

Question 5

Which of the following would most likely indicate that a company should handle its own distribution?

Accepted Answer

A) high-volume sales and non-complex after-sales servicing 
B) local customers and low-tech products 
C) low sales volume and few business-to-business sales 
D) global customers and high technology 
A) high-volume sales and non-complex after-sales servicing 
B) local customers and low-tech products 
C) low sales volume and few business-to-business sales 
D) global customers and high technology

Question 6

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

Accepted Answer

A) encounter a similar percentage of the population in each country within that segment 
B) find that a niche market in one country may be a mass market in another 
C) find that the market in each country is so dispersed that distribution is difficult 
D) be aiming at a mass market in each country 
A) encounter a similar percentage of the population in each country within that segment 
B) find that a niche market in one country may be a mass market in another 
C) find that the market in each country is so dispersed that distribution is difficult 
D) be aiming at a mass market in each country

Question 7

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

Accepted Answer

A) True 
 B)False

Question 8

A pull rather than a push strategy is most likely preferable when ________.

Accepted Answer

A) self-service is not predominant 
B) the price of a product is high relative to incomes 
C) there are few governmental restrictions on advertising 
D) there are a large number of languages and a low literacy rate 
A) self-service is not predominant 
B) the price of a product is high relative to incomes 
C) there are few governmental restrictions on advertising 
D) there are a large number of languages and a low literacy rate

Question 9

A company would most likely export at a price lower than its production and distribution costs in order to ________.

Accepted Answer

A) use a skimming strategy abroad before using one domestically 
B) test a market before making a big commitment 
C) use a cost-plus strategy globally 
D) encourage gray market sales 
A) use a skimming strategy abroad before using one domestically 
B) test a market before making a big commitment 
C) use a cost-plus strategy globally 
D) encourage gray market sales

Question 10

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Accepted Answer

A) True 
 B)False

Question 11

Increasingly, media reach audiences in more than one country, such as through satellite TV that reaches multiple countries simultaneously.What is NOT a problem of advertising on these media?

Accepted Answer

A) Because of reaching so many households, the cost is prohibitive. 
B) The product may not be available everywhere it is advertised. 
C) A company may not be able to advertise prices because they may differ among countries. 
D) The advertisement may reach countries using different languages. 
A) Because of reaching so many households, the cost is prohibitive. 
B) The product may not be available everywhere it is advertised. 
C) A company may not be able to advertise prices because they may differ among countries. 
D) The advertisement may reach countries using different languages.

Question 12

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

Accepted Answer

A) globalism 
B) materialism 
C) ethnocentrism 
D) cosmopolitanism 
A) globalism 
B) materialism 
C) ethnocentrism 
D) cosmopolitanism

Question 13

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

Accepted Answer

International pricing is difficult becau

Question 14

When the currency value in the location where a company produces becomes stronger, the company most likely needs to adjust its margins downward to be competitive in export markets.

Accepted Answer

A) True 
 B)False

Question 15

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

Accepted Answer

A) True 
 B)False

Question 16

Although the broadening of product lines increases distribution efficiencies, too broad a line can create problems in selling.

Accepted Answer

A) True 
 B)False

Question 17

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Accepted Answer

A) gaining economies in production and distribution 
B) earning initial sales in emerging economies 
C) eliminating excess domestic capacity 
D) gaining brand recognition 
A) gaining economies in production and distribution 
B) earning initial sales in emerging economies 
C) eliminating excess domestic capacity 
D) gaining brand recognition

Question 18

Which of the following is NOT true about distribution concerns when marketing internationally?

Accepted Answer

A) Geographic barriers may divide countries into very distinct markets. 
B) In some countries, few potential sales lie outside the large metropolitan areas. 
C) Each country has its own distribution system, making standardization of distribution difficult. 
D) Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service. 
A) Geographic barriers may divide countries into very distinct markets. 
B) In some countries, few potential sales lie outside the large metropolitan areas. 
C) Each country has its own distribution system, making standardization of distribution difficult. 
D) Because most foreign consumers are easily presold by advertising messages, it is difficult to convince retailers to offer good service.

Question 19

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

Accepted Answer

A) social marketing orientation 
B) sales orientation 
C) strategic marketing orientation 
D) production orientation 
A) social marketing orientation 
B) sales orientation 
C) strategic marketing orientation 
D) production orientation

Question 20

If a company's foreign sales per customer is small compared to those in its domestic market, it should most likely ________.

Accepted Answer

A) introduce a larger family of products 
B) narrow the product line offered to the market 
C) reconfigure the product life cycle marketing strategy 
D) shift additional salespeople to the domestic market 
A) introduce a larger family of products 
B) narrow the product line offered to the market 
C) reconfigure the product life cycle marketing strategy 
D) shift additional salespeople to the domestic market

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Diversity of international markets and currency instability have the greatest effect on ________.

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Executives want to set export prices below those that the firm charges domestically.What is the most likely problem the company will experience?

Which of the following would most likely indicate that a company should handle its own distribution?

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

A pull rather than a push strategy is most likely preferable when ________.

A company would most likely export at a price lower than its production and distribution costs in order to ________.

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Increasingly, media reach audiences in more than one country, such as through satellite TV that reaches multiple countries simultaneously.What is NOT a problem of advertising on these media?

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

When the currency value in the location where a company produces becomes stronger, the company most likely needs to adjust its margins downward to be competitive in export markets.

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

Although the broadening of product lines increases distribution efficiencies, too broad a line can create problems in selling.

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Which of the following is NOT true about distribution concerns when marketing internationally?

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

If a company's foreign sales per customer is small compared to those in its domestic market, it should most likely ________.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters

Exam 17: Marketing Globally

Why might companies sometimes narrow the product line that they sell in a foreign country as compared to the product line they sell at home?

Diversity of international markets and currency instability have the greatest effect on ________.

What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?

Executives want to set export prices below those that the firm charges domestically.What is the most likely problem the company will experience?

Which of the following would most likely indicate that a company should handle its own distribution?

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

Gap analysis refers to an estimation of sales potential caused by the disparity in incomes between developed and developing countries.

A pull rather than a push strategy is most likely preferable when ________.

A company would most likely export at a price lower than its production and distribution costs in order to ________.

A positive brand image cannot overcome negative perceptions of the country where the product is made.

Increasingly, media reach audiences in more than one country, such as through satellite TV that reaches multiple countries simultaneously.What is NOT a problem of advertising on these media?

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

What factors makes international pricing and distribution more complex than domestic pricing and distribution?

When the currency value in the location where a company produces becomes stronger, the company most likely needs to adjust its margins downward to be competitive in export markets.

The marketing approach a company takes internationally should be compatible with its overall aims and strategies.

Although the broadening of product lines increases distribution efficiencies, too broad a line can create problems in selling.

What is the most likely reason that sales to a mass market would be necessary for a company selling internationally?

Which of the following is NOT true about distribution concerns when marketing internationally?

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

If a company's foreign sales per customer is small compared to those in its domestic market, it should most likely ________.

Globalization and International Business

The Cultural Environments Facing Business

The Political and Legal Environments Facing Business

The Economic Environments Facing Businesses

Globalization and Society

International Trade and Factor-Mobility Theory

Governmental Influence on Trade

Cross-National Cooperation and Agreements

Global Foreign-Exchange Markets

The Determination of Exchange Rates

Global Capital Markets

The Strategy of International Business

Country Evaluation and Selection

Export and Import

Direct Investment and Collaborative Strategies

The Organization of International Business

Global Manufacturing and Supply Chain Management

International Accounting and Finance Issues

International Human Resource Management

Filters