Question 1

A greater emphasis on health is part of the new consumer buying environment.

Accepted Answer

A) True 
 B)False

Question 2

When Maya decides she needs some new clothes, she will spend considerable time comparing the various brands and will often go to several retail stores. Maya has a:

Accepted Answer

A) low need for cognition. 
B) high need for cognition. 
C) low level of shopping enthusiasm. 
D) high level of shopping enthusiasm. 
A) low need for cognition. 
B) high need for cognition. 
C) low level of shopping enthusiasm. 
D) high level of shopping enthusiasm.

Question 3

Values tend to be enduring and normally form during adulthood, but can be changed by a persuasive advertisement.

Accepted Answer

A) True 
 B)False

Question 4

When an individual considers all the ideas that come to mind when the name of a product, such as Subway, is mentioned, which best explains the thinking?

Accepted Answer

A) Maps of attitudes 
B) Value models 
C) A cognitive map 
D) Affect referral 
A) Maps of attitudes 
B) Value models 
C) A cognitive map 
D) Affect referral

Question 5

In a new task purchase situation, potential vendors are often involved in helping the buyer develop clear specifications of what is needed.

Accepted Answer

A) True 
 B)False

Question 6

The members of the buying center who authorize purchasing decisions are called:

Accepted Answer

A) users. 
B) influencers. 
C) deciders. 
D) buyers. 
A) users. 
B) influencers. 
C) deciders. 
D) buyers.

Question 7

In a buying center, which employee would say, "Since I'm the one who actually has to use this product, you should listen to me?"

Accepted Answer

A) user 
B) buyer 
C) decider 
D) gatekeeper 
A) user 
B) buyer 
C) decider 
D) gatekeeper

Question 8

The set of brands a person will not consider due to negative feelings is part of which set?

Accepted Answer

A) Inept 
B) Inert 
C) Negative 
D) Evoked 
A) Inept 
B) Inert 
C) Negative 
D) Evoked

Question 9

A new task purchase is the easiest, because new specifications will be developed.

Accepted Answer

A) True 
 B)False

Question 10

An individual's age and social status largely determine the motivation to search for purchase alternatives.

Accepted Answer

A) True 
 B)False

Question 11

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

Accepted Answer

A) True 
 B)False

Question 12

A person's ability to search and level of motivation partly determine how much time will be spent on an internal search for information prior to purchasing a product.

Accepted Answer

A) True 
 B)False

Question 13

An inept set consists of brands that are not considered because they elicit negative feelings.

Accepted Answer

A) True 
 B)False

Question 14

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called deciders.

Accepted Answer

A) True 
 B)False

Question 15

Heuristics that are used in purchase decision making are created by company goals, budgets, and other organizational factors.

Accepted Answer

A) True 
 B)False

Question 16

If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?

Accepted Answer

A) Affective 
B) Cognitive 
C) Conative 
D) Value 
A) Affective 
B) Cognitive 
C) Conative 
D) Value

Question 17

During a search for purchase information, which factor increases the probability that a brand will be selected?

Accepted Answer

A) Brand parity 
B) Brand equity 
C) Product viability 
D) Brand ambiguity 
A) Brand parity 
B) Brand equity 
C) Product viability 
D) Brand ambiguity

Question 18

The behaviors of each member of the buying center are influenced by both organizational and individual factors.

Accepted Answer

A) True 
 B)False

Question 19

A sales rep who likes his company car so well that he buys the same brand for personal use is creating:

Accepted Answer

A) joint demand. 
B) derived demand. 
C) a spin-off sale. 
D) vendor audit sale. 
A) joint demand. 
B) derived demand. 
C) a spin-off sale. 
D) vendor audit sale.

Question 20

An internal information search for product information occurs when:

Accepted Answer

A) a consumer experiences uneasiness. 
B) a consumer thinks about brands he/she is willing to consider. 
C) the consumer buying process is nearly complete. 
D) advertisements are being ignored. 
A) a consumer experiences uneasiness. 
B) a consumer thinks about brands he/she is willing to consider. 
C) the consumer buying process is nearly complete. 
D) advertisements are being ignored.

A greater emphasis on health is part of the new consumer buying environment.

When Maya decides she needs some new clothes, she will spend considerable time comparing the various brands and will often go to several retail stores. Maya has a:

Values tend to be enduring and normally form during adulthood, but can be changed by a persuasive advertisement.

When an individual considers all the ideas that come to mind when the name of a product, such as Subway, is mentioned, which best explains the thinking?

In a new task purchase situation, potential vendors are often involved in helping the buyer develop clear specifications of what is needed.

The members of the buying center who authorize purchasing decisions are called:

In a buying center, which employee would say, "Since I'm the one who actually has to use this product, you should listen to me?"

The set of brands a person will not consider due to negative feelings is part of which set?

A new task purchase is the easiest, because new specifications will be developed.

An individual's age and social status largely determine the motivation to search for purchase alternatives.

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

A person's ability to search and level of motivation partly determine how much time will be spent on an internal search for information prior to purchasing a product.

An inept set consists of brands that are not considered because they elicit negative feelings.

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called deciders.

Heuristics that are used in purchase decision making are created by company goals, budgets, and other organizational factors.

If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?

During a search for purchase information, which factor increases the probability that a brand will be selected?

The behaviors of each member of the buying center are influenced by both organizational and individual factors.

A sales rep who likes his company car so well that he buys the same brand for personal use is creating:

An internal information search for product information occurs when:

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

A greater emphasis on health is part of the new consumer buying environment.

When Maya decides she needs some new clothes, she will spend considerable time comparing the various brands and will often go to several retail stores. Maya has a:

Values tend to be enduring and normally form during adulthood, but can be changed by a persuasive advertisement.

When an individual considers all the ideas that come to mind when the name of a product, such as Subway, is mentioned, which best explains the thinking?

In a new task purchase situation, potential vendors are often involved in helping the buyer develop clear specifications of what is needed.

The members of the buying center who authorize purchasing decisions are called:

In a buying center, which employee would say, "Since I'm the one who actually has to use this product, you should listen to me?"

The set of brands a person will not consider due to negative feelings is part of which set?

A new task purchase is the easiest, because new specifications will be developed.

An individual's age and social status largely determine the motivation to search for purchase alternatives.

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

A person's ability to search and level of motivation partly determine how much time will be spent on an internal search for information prior to purchasing a product.

An inept set consists of brands that are not considered because they elicit negative feelings.

Individuals within the buying center who shape the purchasing decision by providing information or criteria that should be used in evaluating alternatives are called deciders.

Heuristics that are used in purchase decision making are created by company goals, budgets, and other organizational factors.

If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?

During a search for purchase information, which factor increases the probability that a brand will be selected?

The behaviors of each member of the buying center are influenced by both organizational and individual factors.

A sales rep who likes his company car so well that he buys the same brand for personal use is creating:

An internal information search for product information occurs when:

Integrated Marketing Communications

Corporate Image and Brand Management

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters